Marketing Analyst

Management and optimization of advertising campaigns: templates, search, boosters, brand shelves within the planned DRR. Selection of the most effective promotion tools. Working with analytics services (Mpstats, Xway and similar). Funnel control: CTR, CR, CPO, ROAS/DRR, preparation of weekly reporting. A/B testing of covers and creatives in conjunction with the content department. Analysis of advertising activity and competitor prices. Setting threshold logic for the repricer in connection with the advertising budget. Development, provision, and coordination of justified solutions and recommendations. Task management in a digital tracker (YouGile), daily synchronization with status during short scheduled meetings.

Requirements

Experience in this position in the automotive business, mandatory knowledge of Chinese and English, diligence, responsibility

Higher education — specialist degree, master's degree; Experience: 3 years