Marketing Manager
Coordination of dealer marketing activities (ATL, Digital, BTL, POSm, CRM, SMM, PR); Verification of dealer reporting under the dealer marketing support program to confirm fulfillment of conditions for compensation payment; Monitoring dealer activities for compliance with brand standards; Analysis of the effectiveness of dealer marketing campaigns. Providing recommendations. Adjustment of marketing activities. Analysis of results. Reporting; Conducting meetings at dealer centers with representatives of the marketing department and the sales department. Increasing the efficiency of the enterprise's operations; Participation in the certification program for marketers of the dealer network. Member of the certification commission; Participation in the preparation and organization of events for the dealer network (round tables, webinars). Content preparation; Supporting the launch of new models into the market within the dealer network, controlling compliance with brand standards; Execution of additional assignments; Timely execution of additional tasks set by the manager; providing reporting and feedback on them promptly, accurately, and in full.
Requirements
Experience in this position in the automotive business, mandatory knowledge of Chinese and English, diligence, responsibility
Higher education — specialist degree, master's degree; Experience: 3 years