Thailand Operations Consult

Your tasks

Operations Management -Oversee the online and offline operations of all company-owned stores in Thailand, including food delivery platform (GrabFood, Foodpanda, Lineman) management, store QSC standard implementation, store audits and inspections, and new store opening support (construction and operational coaching). -Be responsible for various operational KPIs assigned by headquarters (sales, traffic, average ticket, food cost, labor cost, etc.), monitor progress, and adjust work targets, management measures, and policies as needed. -Ensure the implementation and compliance of company policies and regulations across the region, maintaining consistency between Thai stores and headquarters’ standards. Execute headquarters’ operational strategies and brand promotion campaigns, adapting them to Thai local festivals

Requirements

1. Familiar with the operations and management system of company-owned chain restaurant/beverage companies, with an entrepreneurial mindset and spirit.
2. Proven experience in team management and market development, with experience in overall company management or managing multiple departments, and a track record of success.
3. Strong capabilities in cost control, quality improvement, sales development, management, and innovation
4. 10+ years of relevant experience, including at least 3 years in the tea beverage industry or with McDonald’s/KFC company-owned operations background (McDonald’s/KFC are primarily company-owned in many markets, highly relevant).
5. Preference for candidates with local operations management experience in Thailand’s F&B or tea beverage company-owned stores.
6. Familiarity with Thailand’s delivery platform ecosystem (GrabFood, Foodpanda, Lineman), local labor laws, and food safety regulations is a plus.
7. Sharp thinking, strong logic and judgment, with deep market insight.
8. Decisive character, good values, integrity, strong professional ethics and work ethic.
9. Fluent in Chinese and English; Thai language proficiency is a strong plus (at least basic working communication, able to communicate directly with Thai staff and government regulators).
10. Proficient in data analysis tools and sensitive to delivery platform data.
11. Able to adapt to cross-cultural work environments, respecting Thai culture and work pace (“jai yen” – cool heart, relationship-oriented).
12. High sense of responsibility and execution, capable of working independently in the Thai market
13. Strong coaching ability and patience, willing to act as an “advisor/coach” to empower local store managers and operations teams.