Senior Event Marketing

Your tasks

1. Strategic Planning Develop event marketing strategies, target audience goals, budgets, and KPIs aligned with business objectives.
2. End-to-End Event Execution Oversee full event lifecycles (pre, during, post-event), managing suppliers, venues, production, staffing, and on-site operations.
3. Budget & Cost Control Prepare event budgets, negotiate vendor terms, and optimize cost-efficiency per event.
4. Engagement & Sales Generation Design engaging event experiences and partner with Sales to turn event traffic into qualified leads and revenue.
5. MarCom Alignment Collaborate with PR, Social Media, Content, and Digital Marketing teams to execute integrated pre/during/post-event campaigns.
6. Performance & ROI Analysis Track key event metrics (Attendance, Leads, Sales, ROI) and deliver post-event evaluations to refine future strategies.
7. Team & Project Leadership Lead cross-functional event projects, manage timelines, and mentor junior team members.

Requirements

1. Bachelor’s Degree in Marketing, Communications, Business Administration, Event Management, or related fields.
2. 3–5 years of hands-on experience in Event Marketing.
3. Previous experience in Retail, FMCG, Pet Industry, Lifestyle, Exhibition, or Trade Events is strongly preferred.
4. Personal vehicle and valid driver's license are required.