Brand & Marketing Manager

Business and P&L

• Responsible for Brand P&L, budget, and performance
• Monitor sales, Margin, and marketing budget, while developing solutions in collaboration with Sales and Merchandising departments

Brand Strategy

• Define Brand Positioning strategy, creative direction, and annual marketing plans
• Oversee Brand Guidelines to ensure consistent communication across all touchpoints
• Expand online and offline channels to reach new customer segments

Integrated Marketing

• Plan and execute campaigns across both digital channels (Social Media, SEO/SEM, Performance Ads, E-commerce/Marketplace) and offline
• Manage media budgets and external partners such as Media Agency, PR Agency, Influencer, Photographer, Stylist, Organizer
• Oversee campaign production, Lookbook photography, and content creation in collaboration with the Creative team to ensure standards and timely delivery

Product, Stock, and Measurement

• Work with Product Development, Merchandising, and Sales teams on product launches and Go-to-Market plans
• Responsible for stock health and Inventory Turnover, and prepare Rolling Forecasts in collaboration with relevant teams
• Monitor Brand and Marketing KPIs to adjust strategies and increase Marketing ROI

Team Management

• Build, develop, and lead the marketing team to achieve high performance

Qualifications: Bachelor's degree or higher in Marketing, Business Administration, Communication Arts, or a related field At least 5 years of experience in Brand / Marketing, with experience at a Management level or experience in overall brand management Experience in Lifestyle, Home & Living, Beauty, or Fashion retail businesses Possess business acumen; able to manage P&L, budget, and sales, not just campaign work Hands-on experience in Digital Marketing, including Social Media, Performance Ads, SEO/SEM, and E-commerce/Marketplace Experience managing media budgets and Agencies Experience in team management and development Good command of English for work Experience in Home & Living / Bed & Bath / Home Textile product groups Experience in stock planning and Rolling Forecast Experience in E-commerce / Marketplace such as Shopee, Lazada, TikTok Shop Experience in brand building or Brand Repositioning