Digital Marketing

Your tasks

1. Plan and execute Digital Marketing Strategy in alignment with Brand Strategy, Marketing Strategy, and the sales targets of real estate projects.
2. Plan and manage Digital Advertising Campaigns through various channels such as Google Ads, Facebook / Instagram Ads, LinkedIn, TikTok, and other digital channels.
3. Manage Digital Marketing budget and monitor spending efficiency to control Cost per Lead, Conversion Rate, and Marketing ROI.
4. Develop and manage the Lead Generation process from Advertising → Landing Page → Inquiry / Appointment → Sales Follow-up, while continuously improving the Conversion Funnel and performing A/B Testing.
5. Maintain the company's and projects' Website and Landing Pages, while improving SEO performance, Website Traffic, and Conversion.
6. Analyze Customer Journey and data from Digital Channels to identify target groups and develop communication strategies suitable for each customer segment.
7. Coordinate and develop the use of CRM, Marketing Automation, and Lead Management System to ensure effective Lead tracking and data handover to the Sales team.
8. Plan and coordinate with Content, Branding, Graphic Design, and Sales teams to develop Campaigns and Content that support sales.
9. Analyze Campaign results and prepare reports such as Leads, CPL, Conversion Rate, Website Performance, Engagement, and ROI to present to Management.
10. Monitor Digital Marketing Trends, Competitor Activities, and customer behavior, especially in the Luxury Lifestyle and Real Estate markets.

Requirements

1. Bachelor's degree or higher in Marketing, Digital Marketing, Business Administration, Communication, or a related field.
2. At least 5 years of experience in Digital Marketing.
3. Experience in managing Digital Campaigns, Performance Marketing, and Lead Generation.
4. Experience in Real Estate, Luxury Property, Hospitality, or Luxury Lifestyle businesses will be given special consideration.
5. Knowledge and proficiency in using Google Ads, Meta Ads, SEO/SEM, and Social Media Platforms.
6. Ability to analyze Website Traffic, Conversion Rate, Cost per Lead, ROAS, and Marketing ROI data.
7. Experience or understanding of using CRM, Marketing Automation, and Lead Management System.
8. Skills in Data Analysis, Strategic Planning, and Budget Management.
9. Ability to coordinate effectively with Sales, Branding, Content, and Creative teams.
10. Good English communication skills for work.
11. Strategic thinking, creativity, and a result-oriented mindset.
12. Leadership skills, with the ability to manage multiple projects and work towards defined targets.