Growth Content Creator

• Produce ad creative and performance content with a clear goal: viewers must want to book, not just finish watching.
• Run systematic creative testing: set hypotheses, create variations, read results, find winners, and repeat the cycle.
• Work closely with the media buying team: when they (and AI) indicate where the data is pointing, you produce content to prove it, fast.
• Use AI to accelerate production cycles: draft dozens of hooks, create variations, summarize learnings from test results, and use judgment to select the right ones.
• Deconstruct winning ads in the market (Thailand and globally) and be able to answer why they work before adapting them for our use.

Hard skills we are looking for:

• Direct-response copywriting: 3-second hooks, angles that hit real pain points, and CTAs that people actually click.
• Ability to read dashboards: CTR, CPL, retention curve, and translate numbers into next-step decisions.
• Capable of short-form video editing (CapCut / Premiere) at a level where you can release work without waiting for a team.
• Able to actually use AI in performance work or ready to learn until it becomes a weapon. The person who can produce 10x in the same amount of time is who we want.

Soft skills that will make you go far in this team:

• Do not fall in love with your own work; if data says it lost, discard it and make something new.
• Speed is a habit, not an effort.
• Think outside the box with a purpose: break the mold to convert, not just to break the mold.
• Enjoy competing—against the market, against last month, and against yourself.

Qualifications: Age 24+ years old, gender unspecified. Bachelor's degree in any field; real work results are more important than the major studied. 2+ years of experience in performance creative / ad content; must have worked on creatives using actual advertising budget, not just organic work. Understand Meta Ads / TikTok Ads at a level where you can read accounts and test results alongside the media buying team. English proficiency at a level to read dashboards, case studies, and international references. Attach actual ad creative portfolios along with results; the numbers you have achieved are the best resume for this position.