Media and Influencer Manager for a leading group
Machine translation — original language: Hebrew.Show original
Leading the media and influencer field in a dynamic, fascinating division, reporting to the CMO and within the CDMO field. Building and implementing a global and local strategy in order to strengthen multi-channel consumer engagement, while connecting media, consumer insights, influencers, marketing content, and communication, together with marketing and sales teams to ensure brand growth.
The role includes:
- Responsibility for the online and offline media field: digital campaigns, television, media strategy planning and building, budget optimization, and maximizing Return on Investment (ROI)
- Management of the content, influencers, and communication field of the division's brands
- Leading and mentoring a team, and working with internal and external organizational interfaces, local and global, including advertising agencies, PR, and influencers.
- Direct responsibility for meeting the ranking and growth targets of the division's brands.
- Bachelor's degree in a relevant field - mandatory
- Experience in managing marketing communication, media management, and collaborations with advertising agencies - mandatory
- Expertise in managing PR and influencers, connection to social networks and trends
- Deep familiarity with various advertising platforms
- High level of English - mandatory
- Analytical and data analysis skills