Content and Creative Specialist for the Yves Rocher beauty brand!

Your tasks

We are looking for an enthusiastic and creative Content and Creative Specialist who dives into the world of storytelling to lead the content and creative activities within the Performance team for the international brand Yves Rocher. This is a unique combination of creativity, writing, visual narrative building, and data analysis – within a growing beauty brand that leads botanical-dermatological innovation. If you have a passion for beauty, nature, innovation, and storytelling that touches people and drives action – your place is with us! • Creating marketing and conversion content: Producing performance-oriented content and creative materials for paid social channels (Meta, TikTok, YouTube, etc.). • Managing the full content lifecycle: Leading from A to Z – from idea definition and scriptwriting, through production, editing, testing (A/B Testing), optimization, and results analysis. • Systemic and horizontal work: Close collaboration with internal and external marketing, media, and creative teams to create precise and prominent campaigns.

• Writing and concept development: Planning visual directions, writing styles, scripts, and storyboards based on data insights and the brand language.

Requirements

• Analysis and measurement: Monitoring campaign and content performance, identifying winning message angles, leading target audiences, and opportunities for continuous improvement. • Innovation and trends: Staying up-to-date with social content trends, evolving formats, consumer behavior, and advanced AI tools for content creation.

Other

• 1-2 years of experience in video editing, content management, or digital creative roles. • Proven editing skills and experience working with advanced editing tools. • Analytical affinity and data analysis skills (good command of Excel and reporting tools). • Strong creative intuition and excellent storytelling abilities. • Independence, initiative, and the ability to operate in a fast-paced and dynamic work environment. • Excellent English – writing and speaking.

I confirm that the information will be stored in the Castro Hoodies* databases for candidacy consideration in the group's brands, for contact and further use for statistical purposes and matching to other positions, all in accordance with the privacy policy on the website. I am aware of my right to review / correct the information and that I am not obliged to provide it, but without it, my candidacy will not be considered. You can contact hrcastrohoodies@castro.co.il