Digital Marketing Executive

1. Maintain and update content on the Corporate Website to ensure accuracy and timeliness
2. Plan and create Website Content such as Company Information, Products/Services, News, Events, and Articles
3. Regularly audit Website Content, images, Links, and various information
4. Coordinate with the parent company and/or Web Developer for website improvements and development
5. Monitor Website Traffic, User Behavior, and Performance
6. Analyze data and propose ways to improve the Website to increase Traffic and User Engagement
7. Maintain the company's image and Brand Consistency across Digital channels
8. Follow Digital Marketing trends and apply them to the company's Marketing Activities
9. Plan and execute SEO to increase Organic Traffic to the website
10. Analyze Keywords and optimize Website Content for Search Engines
11. Manage and analyze data from Google Analytics / Google Search Console
12. Track Digital Marketing Campaigns and prepare Performance Reports
13. If conducting Online Advertising, plan and monitor advertisements on Google, Meta, or related Platforms
14. Coordinate with the parent company abroad regarding Website, Digital Marketing, and Corporate Communication
15. Receive and collect Marketing Guidelines, Corporate Materials, and Content from the parent company
16. Coordinate the creation and improvement of Content to align with Global Branding
17. Participate in meetings with the parent company's Marketing / Digital Marketing team when assigned
18. Prepare regular Digital Marketing Performance reports
19. Analyze Website and Digital Channels data to measure operational results
20. Monitor KPIs such as Website Traffic, Engagement, Leads, Conversion, and SEO Performance
21. Analyze data and propose ways to improve the Digital Marketing Strategy

Qualifications: Bachelor's degree in Marketing, Digital Marketing, Communications, Business Administration, or a related field At least 2 years of experience in Digital Marketing / Website Management / Content Marketing Understanding of Website, SEO, Social Media, and Digital Marketing Ability to use Google Analytics and Google Search Console Good command of English for communication, reading, and writing, as coordination with the parent company abroad is required