Tourist Marketing Manager @ Robinson Thalang/Robinson Chalong

Machine translation — original language: Thai.Show original
  1. Plan and define Tourist Marketing strategies to increase the number of Tourists and tourist spending.
  2. Analyze Tourist data such as Nationality, Tourist Traffic, Spending Behavior, and Shopping Preferences.
  3. Develop Marketing Campaign plans for tourists both Online and Offline.
  4. Plan and execute sales promotion activities for Tourists such as Tourist Promotion, Welcome Campaign, and Seasonal Campaign.
  5. Coordinate with Tourism Authority, Airlines, Hotels, Travel Agencies, Tour Operators, OTA, and Business Partners.
  6. Develop Partnerships and Tourist Privileges to create Traffic and increase Conversion.
  7. Manage communication channels that reach tourists such as Social Media, Website, KOL/Influencer, and Travel Platform.
  8. Plan Content Marketing suitable for each group of countries/nationalities.

Manage Marketing budget and track ROI of each Campaign.

  1. Monitor Tourist Traffic, Sales, Conversion, and Spending to evaluate campaign effectiveness.
  2. Prepare Marketing Reports and present performance results to executives.

Manage and develop the Tourist Marketing team while defining KPIs and monitoring Performance.

  1. Monitor Tourism trends and tourist behavior to adjust strategies.
  2. Work with Leasing, Retail, CRM, Digital Marketing, and Operations teams to create a good Tourist Experience.

Qualifications: Bachelor's degree or higher in Marketing, Tourism, Business Administration, or related fields. At least 5 years of experience in Tourist Marketing / Tourism Marketing / Retail Marketing / Destination Marketing. Good communication skills and good coordination skills. Able to communicate in English very well. Able to work 6 days per week, with days off not necessarily on Saturday-Sunday, and work in shifts such as 9.30-19.00 / 12.30-22.00. For more information, please contact Khun Boat 065-9290480

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