Brand Manager

You will:

• Participate in the development and implementation of long-term and medium-term brand/brands development strategies;
• Develop and implement an activity plan to support the brand/brands over a one-year perspective, including the e-commerce channel;
• Participate in the development of the brand communication platform, as well as a toolkit for implementing programs within retail chains, including advertising images for retail chains and visual content for the e-commerce channel;
• Analyze market and brand data based on available databases from analytical agencies and internal data (Nielsen, GFK, sell-in, sell-out by channels, brands, retail chains, etc.);
• Prepare and provide full trend analytics based on Nielsen data on a monthly basis;
• Regularly monitor trends: competitor analysis, category trends, launches, market activities;
• Manage the brand in terms of: flavors, packaging formats, pricing policy, P L;
• Develop and launch localization projects, PPA, as well as seasonal portfolios within the assigned brand/brands;
• Develop and implement programs for brand activation at national and regional levels, as well as within individual retail chains;
• Develop design within the brand;
• Support the execution of activities based on Brand Plans;
• Build effective communications and establish workflows with external partners (agencies) and other departments within the organization;
• Participate in initiating consumer research to identify, understand, and monitor consumer requests and needs;
• Monitor and manage the image metrics of the brand/brands;
• Be responsible for all aspects of assigned projects: project support, assistance in the execution of key launches and projects/campaigns, including conducting post-analysis;
• Control the marketing budget on a monthly basis;
• Participate in all events and special cross-departmental projects (e.g., seasonal programs, new product launches, promo activities, etc.).

We offer:

• Competitive salary, annual salary review;
• Extended VHI (voluntary health insurance) including dentistry;
• Meal compensation;
• Comfortable and modern office in the center of Moscow;
• Hybrid work format / shortened working day on Fridays;
• Employee support program (psychological, legal, financial consultations), corporate discount program;
• A dynamic environment — working "on the move" with a focus on results;
• Professional growth and development;
• The opportunity to realize your ideas!

We expect:

• Higher education in marketing, management, economics, sociology, advertising, etc.;
• Minimum 4 years of experience in a similar position (Junior Brand Manager, Brand Manager, etc.) in the FMCG industry;
• Participation in brand strategy development, brand building, development of innovations and brand activations;
• Experience in effective interaction with BTL, advertising, media, and creative agencies;
• Experience in project management and cross-functional interaction;
• Experience working with a brand/brands portfolio, P L (profit and loss) analysis, brand portfolio growth analysis, profitability, and investments;
• Experience working with a portfolio in terms of product assortment: core product, novelties, pricing (PPA), product weight, impact on increasing productivity and product quality;
• Participation in creating pricing and brand promotion strategies;
• Knowledge of English (Proficient level);
• Proficient use of software (Excel, Word, PowerPoint, Nielsen);
• High level of written and oral communication, including presentation skills;
• High level of responsibility and leadership in tasks, projects, and processes;
• High level of analytical skills;
• Openness to new things.

Requirements

Not specified; Experience: 0 years