Marketing Manager

Your tasks

-Develop short-term and long-term marketing strategies aligned with business objectives, analyze market and competitors, define Target Audience and Brand Positioning

-Plan, execute, and monitor marketing campaigns (Online & Offline), manage budgets, and evaluate ROI for each campaign

-Manage and oversee digital channels such as SEO, SEM, Social Media, Email Marketing, and Content Marketing to increase Traffic and Conversion Rate

-Control and develop brand image in accordance with Brand Guidelines, including managing Visual Identity and Tone of Voice across all communication channels

-Conduct market research, analyze consumer behavior, industry trends, and competitor movements to apply insights to strategy

-Lead the marketing team, set KPIs, delegate tasks, develop team capabilities, and build an efficient working culture

-Prepare, manage, and control the marketing department budget, track expenses, and report spending to management

-Coordinate with Sales, Product, and management teams to ensure marketing activities support organizational objectives

-Plan and organize marketing promotion events, events, and PR activities to build image and create new business opportunities

-Prepare performance reports, analyze marketing data, and present Executive Summaries with recommendations to management

Requirements

1. Bachelor's degree or higher in Marketing, Communications, or related field
2. At least 5 years of marketing experience with at least 2 years of team leadership experience
3. Expertise in Integrated marketing (Online & Offline) and strong understanding of Digital Marketing tools (Google Analytics, Social Media Ads, SEO/SEM)
4. Strategic thinking skills, strong analytical skills, and ability to make data-driven decisions
5. Budget management skills and ability to calculate ROI and Marketing Metrics
6. Leadership, communication, negotiation skills, and ability to work well with others
7. Ability to work under pressure and manage multiple projects simultaneously