Product Marketing Specialist

1. Comprehensive End-to-End GTM Strategy & Execution

Work closely with the Import & Purchasing Division to track product shipment timelines and proactively prepare all marketing collaterals prior to launch.

• Develop localized sales enablement kits, technical datasheets, sales presentations, and marketing collaterals for the sales and presales teams.
• Coordinate content creation and identify relevant B2B Key Opinion Leaders (KOLs) / Tech Reviewers to execute credible product reviews.
• Organize high-impact product launch workshops, technical seminars, and training sessions tailored for System Integrators (SIs), dealers, and corporate clients.

2.Social Media & Content Plan Ownership

• Conceptualize and manage the overall Content Strategy and editorial calendar for official B2B social media pages (Omada TH and VIGI TH).
• Ensure content effectively communicates complex technical capabilities, real-world case studies, and distinct brand value propositions.

3.Partner Engagement & Loyalty Initiatives

• Design and execute engagement programs designed to foster long-term loyalty across two key partner tiers:

Executive/Decision-Maker Level: Company owners, Directors, and Management.

• Frontline/Operational Level: Sales professionals, Presales Engineers.

4.Business Expansion & Campaign Development

• Formulate targeted growth projects and campaigns tailored to the distinct market dynamics of Omada (IT Infrastructure/Networking) and VIGI (Physical Security/Surveillance).
• Identify new market verticals (e.g., hospitality, education, retail chains, enterprise offices) to expand business footprints and strengthen market defense against competitors.

5.Strategic B2B Brand Building

• Spearhead precise, targeted brand-building initiatives to position Omada and VIGI as premium, reliable, and cost-effective enterprise solutions among corporate decision-makers and SIS.

6.Central Cross-Functional Driver (Main PIC)

• Serve as the central engine for all B2B marketing initiatives, orchestrating seamless collaboration across multiple internal teams: Graphic Design, Digital Marketing, Product Division, Sales, Presales Engineering, and Purchasing.

Qualifications: Experience: 3–6 years (Male/Female) of solid experience in Product Marketing, B2B Marketing, or Channel Marketing within the IT, Telecommunications, or Enterprise Education: Bachelor or Master's degree in Marketing, Business management or any related field. Strong foundational understanding of IT networking (Routers, Switches, Access Points, Mesh Networks) and Professional IP Camera / Surveillance systems (VMS/NVR). Demonstrated track record of end-to-end project management—from ideation to execution and ROI evaluation. Can Mature demeanor with the ability to manage multiple complex workflows simultaneously in a fast-paced environment. Proven ability to thrive under pressure and consistently deliver high-quality outcomes within strict deadlines. Excellent verbal and written communication skills; confident in presenting to internal stakeholders, partners, and technical teams. Strong command of English (written and spoken) for comprehending technical documentation from HQ and handling corporate reporting.