Brand Manager
Machine translation — original language: Hebrew.Show original
Field: Pharma and Care, Dietary Supplements, Medical Aesthetics. Brands: Lamicil, Mikosan, Virmax, Sambucol, and Cis Control For a leading company in the health and pharma brands sector, a Brand Manager is required to lead leading pharma and pharmacy brands. The role includes end-to-end responsibility for the brand, including:
- Building an annual marketing plan for the brand, defining goals, and brand positioning in a competitive market.
- Data analysis - continuous monitoring of sales and profitability, identifying potential and trends, conducting market research, and analyzing competitor activity.
- Working with manufacturers abroad - continuous management in English, regular reporting, coordinating new product launches, and adapting them to the local market.
- Sales points - promotional activities tailored to various sales channels, supporting brand visibility in pharmacies and pharma stores.
- Advertising and Digital - advertising and digital campaigns, working with influencers and professional opinion leaders, making professional health content accessible to consumers and professional audiences.
- Location: Company offices in Netanya.
- Scope: Full-time, willingness to work overtime if necessary.
- Budget management - continuous management and efficient allocation of marketing and advertising budgets to maximize profitability.
- Education: Relevant Bachelor's degree (Business Administration / Marketing / Economics / Life Sciences) – Mandatory.
- Experience: Proven experience of one year or more in brand management – Mandatory.
- Experience in the health sectors - pharmacy brands, OTC drugs, dietary supplements, etc. – Advantage.
- Languages: Very high level of English (writing and speaking) – Mandatory.
- High analytical skills: Excellent command of Excel (report analysis, building forecasts, and data analysis) – Mandatory.
- Personal skills: Leadership and charisma, ability to drive employees, processes, and multiple interfaces (sales, supply chain, etc.), high ability for planning, order, and organization, building high-level presentations, ability to make decisions under pressure, building processes and tasks.