Marketing Manager for Tofitos and Cheetos (Maternity/Paternity Leave Replacement)

Want to lead the marketing of two of the most loved and well-known brands in Israel? This is your opportunity to take responsibility for the growth, innovation, and business activity of Tofitos and Cheetos, and to lead a professional team! All this in collaboration with a wide range of interfaces in Israel and around the world.

What does the role include?

• Leading the strategy, growth, and business performance of the Tofitos and Cheetos brands
• Managing the brand portfolio and leading innovation, launches, and new developments from end to end
• Responsibility for sales, market share, profitability, pricing, and annual and multi-year work plans
• Managing and leading the marketing team and motivating interfaces and business partners to achieve goals
• Close work with sales, development, operations, factories, and global entities at PepsiCo
• At least 3 years of experience in marketing management or a similar role in the FMCG world
• Proven experience in leading innovation, launches, and processes from idea to execution
• Experience in management and employee development
• Business and analytical vision, alongside the ability to build a business narrative and present data-based recommendations
• Relevant bachelor's degree and high-level business English
• Digital literacy and the ability to use AI tools to improve analysis, creativity, and effectiveness