Senior Online Executive "Based at Head Office"

1. Manage Owned Platforms (Website / App / KIOSK)

• Plan and monitor updates for promotions, marketing activities, and product information
• Arrange public relations media in various positions on the website, app, and KIOSK
• Communicate via App Notification in alignment with marketing plans

1. Data & Analytics (Insight / UX / Conversion)

• Monitor and analyze user behavior and ticket purchasing via Google Analytics and related tools
• Summarize Insights and propose ways to improve user experience and business results

1. Performance Marketing (Google Ads / YouTube)

• Plan, execute, and optimize advertising purchases on Google Ads and YouTube, including new platforms in the future
• Control operations to meet defined goals and budgets

1. Content & Information Management (Openlink / In-App Updates)

• Oversee and update news, promotions, and activities on the Openlink system to ensure accuracy and up-to-date information
• Plan public relations for movies released via In-App Updates on the App Store according to communication timelines

1. Local Presence (Google Business Profile)

• Register and manage business information on Google Business Profile
• Verify the accuracy and consistency of information/display

1. Partner & Stakeholder Coordination (Google Thailand / Google Global / Internal Teams)

• Coordinate work with Google Thailand and Google Global, including relevant departments/divisions within the organization
• Follow up on progress, problem-solving, and operations to ensure they align with defined plans and goals
• Gather Requirements and relevant media/information to support efficient collaboration

1. Reporting, Budget & Market Monitoring

• Summarize results of online marketing campaigns/activities along with suggestions for future development
• Summarize and report advertising budget usage, marketing tools, and related expenses according to reporting cycles
• Monitor new technologies/digital trends, analyze pros and cons, and propose implementation approaches

1. Other tasks

• Perform other duties as assigned

Qualifications:

• Bachelor's degree or higher in Marketing, Marketing Communication, or related fields
• 3+ years of experience in Digital Marketing
• Good English skills, both reading and writing
• Knowledge, understanding, and expertise in digital media across all platforms
• Skills in using various online marketing tools such as Google Analytics, Google AdWords, Facebook, Instagram
• Ability to perform SEO, SEM
• Creative with an enthusiasm for constant learning
• Computer skills in Microsoft Word, Excel, PowerPoint
• Ability to handle immediate problems with wit
• Able to work fast, meet deadlines, and ensure accuracy
• High attention to detail in work
• Responsible for completing assigned tasks as scheduled
• Enthusiastic about work
• Good personality and interpersonal skills
• Positive attitude toward working with others