Sales Executive – HORECA

Machine translation — original language: Thai.Show original

Job Overview: We are looking for an experienced and energetic Sales Executive to join our team in the HORECA (Hotel/Restaurant/Cafe) sector. The ideal candidate will be responsible for driving sales and expanding our presence within the hotel, restaurant, and cafe industry. This role requires a deep understanding of the food service industry, relationship-building skills, and a passion for achieving sales targets.

Key Responsibilities:

  • Sales and Business Development:

o Actively seek out new sales opportunities within the HORECA sector. o Develop and maintain strong relationships with key clients in the hotel, restaurant, and cafe industry. o Conduct market research to identify sales opportunities and assess customer needs.

  • Account Management and Networking:

o Manage client appointments to present products and services, while listening to their needs and concerns to define the next steps of service. o Prepare and deliver appropriate presentations regarding products and services. o Negotiate/close deals and handle complaints or objections.

  • Product Knowledge and Marketing:

o Work with the team to develop strategies for penetrating the HORECA market. o Stay updated on new products and promote them to clients. o Receive feedback from clients and pass it on to the sales team and other teams to improve products.

Sales Targets and Reporting:

  • Achieve sales targets within specified timelines.
  • Track sales data and work to continuously improve sales strategies.
  • Report successes and areas requiring improvement.

Qualifications: Experience in sales or a related role, especially in the food service industry or HORECA sector. Deep understanding of marketing and negotiation techniques. Ability to use English at a business communication level. Highly motivated and results-oriented. Excellent communication, negotiation, and interpersonal skills. Bachelor's degree in Business Administration, Marketing, or a related field. Able to travel as necessary both in Bangkok and upcountry.

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