E-Business Digital Manager - Purina - Assam Nestlé
Must-have:AI
Machine translation — original language: Hebrew.Show original
Assam Nestlé Group is recruiting an E-Business Digital Manager for the Purina division.
What the role means in practice:
- End-to-end responsibility for the division's E-Business activity and leading the digital strategy.
- Management and responsibility for digital assets: Social + Website, including strategy and actual maintenance.
- Management of the Data and CRM system: Email marketing, building automated customer journeys, and maintaining a consumer club, implementing Artificial Intelligence tools (GenAI) into the marketing work routine – using advanced tools to streamline content creation processes.
- Management of creative building and storyboard processes for commercial campaigns.
- Planning, building, and executing campaigns, including panel building, defining KPI's, meeting targets, and ongoing optimization.
- Ongoing monitoring, analysis, and optimization.
- Leading strategic projects.
- Organic promotion and adaptation to traditional search engines, alongside understanding and adaptation to AI-based search engines (GEO - Generative Engine Optimization).
- Ongoing data analysis, generating reports, drawing conclusions, and field implementation.
- Managing complex technological projects and working with many interfaces within and outside the organization (agencies, suppliers, and management).
Job Requirements:
- Experience in leading digital campaigns in media with a high budget - Mandatory
- Deep familiarity with the media world, Google and Facebook advertising systems, and SEO – Mandatory.
- Familiarity with the world of measurement and analysis: Google Analytics, Data Studio - Mandatory
- Experience in report analysis and high analytical ability - Mandatory
- Practical experience in using Artificial Intelligence (AI) tools as part of a marketing strategy, creative creation, and optimization – Significant advantage.
- Familiarity with advanced automation and customer management systems (such as Salesforce) – Advantage.
- Proven ability to lead processes and drive interfaces.
- High level of English.
- Ability to work in a team, creativity.
- Ability to create connections and collaborations.
- Ability to drive processes and interfaces independently.