Senior Content Creator

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Senior
Machine translation — original language: Thai.Show original

Content Strategy & Planning

  • Plan and develop Content Strategy, Content Plan, and Content Calendar in alignment with the Brand and business goals
  • Plan and develop Content Campaigns on each Platform to build Awareness and Engagement
  • Analyze Trends, target audience behavior, and Content Performance to develop strategies
  • Ideate and develop Effective Content and Engagement Content that meets target audience needs and drives results for the brand

Content Creation & Team Support

  • Participate in ideating and creating Content from Concept, Storytelling, and Content Format to developing Content ready for publication
  • Work with the Content Officer to develop and produce high-quality Content that aligns with the Content Strategy
  • Provide guidance and set the Direction for the Content team in creative production
  • Review and provide Feedback on Content to ensure high quality and alignment with the Brand Direction
  • Coordinate with relevant teams in Content production

Content Performance & Analysis

  • Prepare and analyze Content Performance Reports, providing Insights and Recommendations
  • Track KPIs and analyze the Performance of Content / Campaign / KOL
  • Utilize data from Reports and analysis results to adjust Content Strategy and develop future Content
  • Monitor Content results to increase Reach, Engagement, and Performance of each channel

Content Management

  • Manage and monitor the overall Content work to ensure it follows the defined plan and direction
  • Prioritize and track the Timeline of Content for each Campaign
  • Work with relevant teams to ensure efficient Content production and publication

Qualifications:

  • Bachelor's degree or higher in Marketing, Communication Arts, Communication, or related fields
  • At least 2–5 years of experience in Content / Content Marketing / Digital Content
  • Understanding of Content Strategy and the ability to plan Content
  • Creative, trend-aware, and able to create Content that increases Engagement
  • Experience coordinating with KOL / Influencer / Agency will be specially considered
  • Strong communication and coordination skills with the ability to work well with a team
  • Experience managing or providing guidance to a Content team will be specially considered
  • Able to use English for communication, reading, and writing well