Senior Content Creator
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Senior
Machine translation — original language: Thai.Show original
Content Strategy & Planning
- Plan and develop Content Strategy, Content Plan, and Content Calendar in alignment with the Brand and business goals
- Plan and develop Content Campaigns on each Platform to build Awareness and Engagement
- Analyze Trends, target audience behavior, and Content Performance to develop strategies
- Ideate and develop Effective Content and Engagement Content that meets target audience needs and drives results for the brand
Content Creation & Team Support
- Participate in ideating and creating Content from Concept, Storytelling, and Content Format to developing Content ready for publication
- Work with the Content Officer to develop and produce high-quality Content that aligns with the Content Strategy
- Provide guidance and set the Direction for the Content team in creative production
- Review and provide Feedback on Content to ensure high quality and alignment with the Brand Direction
- Coordinate with relevant teams in Content production
Content Performance & Analysis
- Prepare and analyze Content Performance Reports, providing Insights and Recommendations
- Track KPIs and analyze the Performance of Content / Campaign / KOL
- Utilize data from Reports and analysis results to adjust Content Strategy and develop future Content
- Monitor Content results to increase Reach, Engagement, and Performance of each channel
Content Management
- Manage and monitor the overall Content work to ensure it follows the defined plan and direction
- Prioritize and track the Timeline of Content for each Campaign
- Work with relevant teams to ensure efficient Content production and publication
Qualifications:
- Bachelor's degree or higher in Marketing, Communication Arts, Communication, or related fields
- At least 2–5 years of experience in Content / Content Marketing / Digital Content
- Understanding of Content Strategy and the ability to plan Content
- Creative, trend-aware, and able to create Content that increases Engagement
- Experience coordinating with KOL / Influencer / Agency will be specially considered
- Strong communication and coordination skills with the ability to work well with a team
- Experience managing or providing guidance to a Content team will be specially considered
- Able to use English for communication, reading, and writing well