Retail Manager

Your tasks

• Develop and execute retail channel strategies to achieve sales, revenue, and market share targets.
• Lead and manage account and channel management across assigned retail channels and key retail accounts.
• Manage key retail accounts and build strong, long-term relationships with retail partners.
• Lead customer negotiations covering commercial terms, pricing, promotions, product listings, and in-store activities.
• Drive sell-in and sell-out achievement to ensure the achievement of sales targets and business objectives.
• Manage retail execution to ensure effective implementation of sales, promotional, merchandising, and brand strategies at store level.
• Drive store coverage and expansion by identifying new retail opportunities, potential accounts, and opportunities to expand existing store networks.
• Monitor and manage PC (Promoter/Promotional Staff) performance, including manpower coverage, sales performance, productivity, and execution at retail stores.
• Ensure effective product listing and in-store display, including product visibility, merchandising, pricing, promotional materials, and brand presence.
• Monitor collection and commercial terms with retail customers to ensure compliance with agreed payment terms and commercial conditions.
• Monitor sales performance, inventory levels, product availability, channel profitability, and overall business performance.
• Develop and implement annual and monthly promotional plans in collaboration with Marketing and Product Management teams to drive sales and strengthen product visibility.
• Analyze market trends, competitor activities, pricing, customer performance, and sales data to identify business opportunities and develop appropriate action plans.
• Provide market intelligence and customer insights to the Product Management (PM) team and collaborate on the execution of Product Strategy to ensure alignment with market and customer needs.
• Prepare sales forecasts, budgets, channel performance reports, and business reviews for management.
• Set sales targets, monitor team performance, and provide guidance and support to ensure the achievement of individual and team KPIs.
• Lead, coach, and develop the retail sales team to improve sales capabilities, customer management, and overall performance.
• Coordinate with internal teams including Marketing, Product Management, Supply Chain, Finance, and After Sales to ensure smooth business operations.
• Lead and support new product launches, ensuring effective planning and execution across retail channels.
• Identify and develop new retail business opportunities, potential accounts, and new channel expansion opportunities.
• Establish and maintain strong partnerships with key retailers and negotiate strategic business opportunities to drive sustainable growth.
• Ensure compliance with company policies, sales processes, pricing guidelines, and commercial agreements.

Requirements

1. Bachelor’s degree in Business Administration, Marketing, Sales, or a related field.
2. 5+ years of experience in Retail Sales, Channel Sales, Key Account Management, or related roles, with proven experience in a supervisory or managerial capacity.
3. Proven experience in account management, channel management, retail execution, and sales target achievement.
4. Experience in managing retail channels, key accounts, PC/Promoter performance, and commercial negotiations.
5. Experience in home appliances, consumer electronics, FMCG, or related industries is preferred.
6. Strong leadership, negotiation, communication, and relationship management skills.
7. Strong business acumen and analytical skills, with the ability to analyze sales data, forecasts, market trends, and profitability.
8. Strong planning, problem-solving, and decision-making skills.
9. Good command of English skills would be an advantage.
10. Proficient in Microsoft Excel and PowerPoint.
11. Ability to work effectively with cross-functional teams and manage multiple priorities in a fast-paced business environment.