E-Commerce CRM & Campaign Executive

Your tasks

Job Objective Support the execution of CRM campaigns for the E-Commerce applications and websites of BaNANA, Studio7, and Education by setting up campaigns and automated communications according to the team's plan, verifying accuracy, and preparing performance reports to support online sales and customer repurchases.

Work under the guidance of the Team Lead, with campaigns being reviewed and approved before publication.

Duties and Responsibilities

1. CRM Campaign Setup

• Set up In-App Messages, Content Cards, and Push Notifications according to the received campaign plans and schedules.
• Prepare images and text from the Marcom team within the system; no graphic design required.
• Verify messages, images, links, promotions, target audiences, and sending times according to the Checklist before submitting to the Team Lead for review.

1. Automation Setup Support

• Set up and update Flows, such as Welcome and Abandoned Cart, according to the plans or Templates defined by the team.
• Assist in testing conditions and display results before activation.
• Monitor operational status and notify the Team Lead when errors or abnormalities are found.

1. Customer Segment and Personalization Setup

• Set up target audiences based on received conditions, such as new customers, existing customers, or those who added items to the cart.
• Use Personalization Tags according to defined formats, while verifying the accuracy of the display.
• Verify the number of target audiences and exclusion lists before executing campaigns.

1. Reporting and Testing Support

• Collect campaign results, such as send volume, clicks, and purchases, from system reports.
• Prepare regular reports and preliminary summaries for the team.
• Assist in setting up A/B Testing according to the received plan and collect test results.

1. Coordination and System Setup Support

• Coordinate with E-Commerce, Marcom, and Developer teams to prepare data and assets according to the schedule.
• Record encountered issues with details and evidence for relevant teams to investigate.
• Assist in testing Events or data according to the procedures defined by the team.
• Provide occasional support for basic website or CMS setup, such as changing text, images, or links related to campaigns.

Requirements

1. Bachelor's degree in Marketing, Business Administration, E-Commerce, Information Technology, or a related field.
2. 0–2 years of experience; fresh graduates with an interest in E-Commerce and CRM are welcome.
3. Detail-oriented, able to work according to procedures and verify accuracy before submitting work.
4. Basic proficiency in Excel or Google Sheets, such as creating tables, filtering data, and using basic formulas.
5. Interested in learning Marketing Automation systems and digital campaign setup.
6. Able to coordinate, follow up on tasks, and report problems clearly.
7. Able to prioritize tasks and work according to deadlines.
8. Able to read English menus and system instructions.
9. Preferred Qualifications — Not required
10. Previous internship or work experience in E-Commerce, CRM, Digital Marketing, or website administration.
11. Experience using Braze, Insider, CleverTap, MoEngage, Salesforce Marketing Cloud, or HubSpot.
12. Basic understanding of Customer Journey, Segmentation, A/B Testing, or Google Tag Manager.