Creative Lead

Your tasks

DAILY

• Interpret approved briefs and create or adapt artwork for campaigns, social media, websites, presentations and print.
• Ensure all visual materials follow FIELD and Shelf Life brand guidelines and communicate clearly.
• Use AI-powered tools to support creative ideation, concept development, visual exploration, image generation and design production.
• Review design, photography and video outputs for visual quality, accuracy and brand fit before approval.
• Work with the Content Creator, Community Manager, Art Director, Vendors or agencies to align copy, formats, imagery and delivery dates.
• Integrate AI-generated assets into professional design workflows, ensuring consistency, originality and quality.
• Track ongoing creative requests, manage revisions and flag delays or missing approvals early.
• Save editable files and approved final assets in clearly organised shared folders.

WEEKLY

• Agree creative priorities, campaign needs and deadlines with the Country Marketing Manager.
• Develop concepts, moodboards and design directions for upcoming brand and marketing activities.
• Coordinate creative reviews, allocate work and follow up on outstanding feedback.
• Prepare or oversee final artwork for planned content, activations, events and other marketing deliverables.
• Review published creative performance with the marketing team and identify improvements.

MONTHLY

• Contribute to the monthly campaign and content calendar, translating marketing plans into creative deliverables.
• Plan required photography, video and design assets with the wider team.
• Review brand consistency across key channels, update templates and organise the asset library.
• Share a brief summary of completed creative work, challenges and recommendations for the next month.

Platforms & Brand Touchpoints Instagram, LinkedIn, Facebook, TikTok, FIELD and Shelf Life websites, in-app communications, email campaigns, presentations, events and printed brand materials. The Creative Lead supplies and oversees creative assets; publishing and community engagement remain with the relevant channel owners.

Requirements

Requirements & Skills

• Proven experience in graphic design, brand communication or a related creative role; experience guiding creative projects or teams is preferred.
• Strong portfolio showing brand identity, campaign design, digital content and production-ready artwork and visuals.
• Excellent understanding of typography, layout, visual storytelling and design for different formats.
• Confident using design software and preparing accurate artwork for digital and print delivery.
• Ability to organise multiple projects, give clear feedback, work with stakeholders and meet deadlines.
• Strong communication, attention to detail and willingness to work hands-on when needed.
• Experience in healthcare, consumer brands or multi-market campaigns is an advantage.

Tools of use

• Figma- layouts, digital design and shared creative libraries.
• Adobe Creative Cloud - Photoshop, Illustrator and InDesign
• Google Workspace / Drive for briefs, shared files, review and documentation.
• CapCut - video editing and Content Production
• Canva- approved templates and quick adaptations where required.
• Generative AI & Ideation - ChatGPT, Gemini, Claude
• Contentful- for relevant website updates and workflow visibility; access and responsibilities as authorised.

Other

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