Senior eCommerce Executive
About Fei Fah Medical Manufacturing
For over 75 years, Fei Fah has helped people live healthier lives through trusted wellness solutions — from the Electric Medibalm born in our original Chinatown drugstore in 1950, to modern innovations like our 1000-day fermented True Zen Sleep Enzyme. Today, we're building on that heritage by blending timeless values with digital innovation, growing our brands across eCommerce, social, and new markets.
We're looking for talented, driven individuals who are excited to turn ideas into impact, challenge convention, and help a beloved Singaporean brand find its modern voice. If you're passionate about eCommerce, digital innovation, and continuous learning, we'd love for you to be part of our journey.
Role Summary
We are looking for a proven, driven eCommerce marketer to own the growth of our online sales and brand across local and regional markets.
This role combines strategy and execution, ideal for someone who enjoys building, testing, and scaling initiatives across eCommerce platforms and social media.
This is a hands-on execution role. You should be someone who enjoys creating content, testing new ideas, learning AI tools, and improving your work based on feedback and results.
Key Responsibilities
eCommerce & Marketplace Management (core focus)
- Manage our digital storefronts across Shopify, Shopee, Lazada, TikTok Shop and other platforms
- Optimise product listings (titles, content, imagery, pricing, reviews) to lift visibility and conversion
- Plan and run campaigns and promotions, including mega-sale events (e.g. 9.9, 11.11, 12.12), vouchers, bundles and flash deals•
- Manage on-platform advertising such as Shopee Ads, Lazada Sponsored Solutions and TikTok Shop ads
- Work with operations and supply chain to keep stock, fulfilment and customer experience running smoothly
- Identify, evaluate and launch new eCommerce channels and markets
- Ensure all listings, content and ads comply with platform policies and applicable local health product regulations
Social Media & Content
- Execute content and grow engagement across our social media channels, including TikTok, Instagram, Facebook, LinkedIn and Rednote (XHS)
- Develop content strategies that build brand awareness, engagement and community, and turn that attention into store traffic and sales
- Drive social commerce through shoppable content, live selling, affiliate and creator collaborations, aligned to platform sales calendars
- Explore and launch new platforms (e.g. YouTube and other emerging channels)
- Use AI tools wherever they help you work faster and better
Paid Advertising & SEO
- Plan, execute and optimise paid campaigns (Meta, Google, TikTok Ads) that drive traffic to our storefronts and improve return on ad spend
- Drive SEO efforts to improve organic visibility and search rankings for our website and product pages
Analytics & Reporting
- Track performance across eCommerce, social, paid and SEO, including traffic, engagement, conversion rate, average order value, sales and ROI
- Prepare regular performance reports with concise insights, key learnings and actionable recommendations
- Surface growth opportunities and turn data into decisions
Innovation & Continuous Improvement
- Proactively identify new tools, trends and platform features that improve digital performance
- Test, learn and refine to keep improving effectiveness and ROI
Cross-Functional Collaboration
- Work closely with internal teams and Management to align eCommerce and social execution with business goals
- Support integrated campaigns across online and offline channels
What We’re Looking For
- 2-4 years of eCommerce experience, ideally managing marketplaces (Shopee, Lazada, TikTok Shop) and/or Shopify
- Proven experience with paid ads and marketplace analytics
- Comfortable with data, and confident turning numbers into actions
- Experience in FMCG, health or wellness is an advantage
- Curious about AI tools and how they can improve your work
- Mandarin is an advantage
Essential Qualities
- Teachable and coachable
- Passionate difference maker
- Proactive and loves to learn
- Solution seeker
- Attention to detail