eCommerce Assistant Manager

About Fei Fah Medical Manufacturing

For over 75 years, Fei Fah has helped people live healthier lives through trusted wellness solutions — from the Electric Medi-balm born in our original Chinatown drugstore in 1950, to modern innovations like our 1000-day fermented True Zen Sleep Enzyme. Today, we're building on that heritage by blending timeless values with digital innovation, growing our brands across eCommerce, social, and new markets.

We're looking for talented, driven individuals who are excited to turn ideas into impact, challenge convention, and help a beloved Singaporean brand find its modern voice. If you're passionate about eCommerce, digital innovation, and continuous learning, we'd love for you to be part of our journey.

Role Summary

We are looking for an experienced, driven eCommerce marketer to own & grow our online sales and brand across local and regional markets. This is a hands-on role for someone with deep eCommerce experience who takes ownership, sets the standard, and shows leadership through the quality of their work and the way they influence the people around them.

You will build, test and scale initiatives yourself, while bringing the judgement, initiative and leadership that comes with experience. You should enjoy creating content, testing new ideas, learning AI tools, and improving your work based on feedback and results.

Key Responsibilities

eCommerce & Marketplace Management (core focus)

• Manage our digital storefronts across Shopify, Shopee, Lazada, TikTok Shop and other platforms
• Take ownership of eCommerce growth targets and the plans that deliver them, including forecasting and the promotional calendar
• Optimise product listings (titles, content, imagery, pricing, reviews) to lift visibility, conversion and margin
• Plan and run campaigns and promotions, including mega-sale events (e.g. 9.9, 11.11, 12.12), vouchers, bundles and flash deals
• Manage on-platform advertising such as Shopee Ads, Lazada
• Sponsored Solutions and TikTok Shop ads, including budgets and return on ad spend
• Work with operations and supply chain to keep stock, fulfilment and customer experience running smoothly
• Identify, evaluate and launch new eCommerce channels and markets
• Ensure all listings, content and ads comply with platform policies and applicable local health product regulations

Social Media & Content

• Execute content and grow engagement across our social media channels, including TikTok, Instagram, Facebook, LinkedIn and Rednote (XHS)
• Develop content strategies that build brand awareness, engagement and community, and turn that attention into store traffic and sales
• Drive social commerce through shoppable content, live selling, affiliate and creator collaborations, aligned to platform sales calendars
• Work closely with content and design colleagues, giving clear briefs and constructive feedback
• Explore and launch new platforms (e.g. YouTube and other emerging channels)
• Use AI tools wherever they help you work faster and better

Paid Advertising & SEO

• Plan, execute and optimise paid campaigns (Meta, Google, TikTok Ads) that drive traffic to our storefronts and improve return on ad spend
• Drive SEO efforts to improve organic visibility and search rankings for our website and product pages

Analytics & Reporting

• Track performance across eCommerce, social, paid and SEO, including traffic, engagement, conversion rate, average order value, sales and ROI
• Prepare regular performance reports with concise insights, key learnings and actionable recommendations
• Turn data into decisions and priorities

Innovation & Continuous Improvement

• Proactively identify new tools, trends and platform features that improve digital performance
• Test, learn and refine to keep improving effectiveness and ROI

Cross-Functional Collaboration

• Work closely with Management and internal teams to align eCommerce and social execution with business goals
• Take the lead on integrated campaigns across online and offline channels

What We’re Looking For

• 5+ years of eCommerce experience, ideally managing marketplaces (Shopee, Lazada, TikTok Shop) and/or Shopify
• A track record of owning results and targets, and showing initiative without waiting to be asked
• Experience running brand social channels (TikTok, Instagram or similar), with a track record of growing engagement or driving sales from social
• Proven experience with paid ads and marketplace analytics
• Comfortable with data, and confident turning numbers into actions
• Leadership qualities: you set the standard, influence colleagues,
• communicate clearly and take accountability
• Experience in FMCG, health or wellness is an advantage
• Curious about AI tools and how they can improve your work
• Mandarin is an advantage

Essential Qualities

• Accountable, teachable and results-driven
• Passionate difference maker
• Proactive and loves to learn
• Solution seeker
• Attention to detail