Social Media (Personal Brand)

FEEL FRESH PTE. LTD.Singaporeglintspublished 08/16/2026

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Must-have:AIE-Commerce

Role: Social Media Manager — Personal Brand Platforms: Instagram (primary), TikTok Commitment: Part-time

About the Role Manage and grow a founder's personal brand across Instagram and TikTok. Content centers on entrepreneurship (running a DTC personal care brand), day-job-in-finance life balance, and personal life. Tone is humble, funny, self-deprecating — not flashy or arrogant. This is as much a personal life-log as a growth channel.

Responsibilities 1) Content Creation Edit short-form video content (Reels/TikToks) — cuts, captions, pacing, trending audio Design and produce carousel posts (Canva/Figma or similar) Turn raw footage/photos and rough ideas into finished posts Write captions matching brand voice

2) Planning Maintain a content calendar — minimum 2 posts/day across formats (video, carousel) Pitch content ideas aligned to established content pillars Batch-plan around founder's availability for filming/photos

3) Publishing & Scheduling Schedule and publish posts at optimal times Manage posting cadence consistently, no missed days

4) Engagement Respond to comments and DMs in brand voice Proactively engage with relevant accounts/communities to build reach Monitor and report on engagement trends

Requirements Proven video editing skills (CapCut, Premiere, or similar) — portfolio required Strong eye for design/carousel layout Understanding of short-form content trends (Reels, TikTok formats, hooks) Comfortable working from raw, unpolished source material (photos/video supplied by founder) Reliable, deadline-driven, low-supervision needed once briefed Content Guardrails (must follow) Founder's employer must never be named — referred to only as "day job in finance" No AI-generated images of real people (founder/co-founder) — all visuals built from real supplied photos + design overlay Visual style must stay consistent with existing brand look (navy/blue palette, bold geometric type)

Nice to Have Experience with founder/personal-brand accounts (not just business pages) Familiarity with startup/e-commerce content

Skills: Microsoft Office, Creative Thinking, Microsoft Excel, Customer Service, Creative Strategy, Creative Planning, Microsoft Word, Teamwork, Public Speaking, Administration