Content Head

About the company

Two founders, a Singapore oral-care brand, and nobody between us and the customer. We make a peroxide-free whitening kit, a stain remover mouthwash, ultrasonic and UV cleaners for retainers and aligners, water flossers and toothbrush sterilisers. We sell on our own site and on TikTok Shop, Shopee and Lazada, and Malaysia is next.

The Straits Times, CNA and Mothership wrote about us without being pitched. Dentists started recommending the products because patients brought them into appointments. All of it was built on content we made ourselves.

We are a multi-million-dollar brand that still runs on content: a script, a phone, a shoot, an ad that works. We are looking for the person who runs all of it.

Your tasks

The job, honestly You run content at Feel Fresh. The editors, the filmers, the content interns and the livestream hosts look to you for what we make next, and the founders look to you for whether it worked.

You set the direction, you write the scripts that matter, and you step in front of the camera when the brand needs a face. Then you build the team and the system so the output keeps getting better, not just bigger.

You will work shoulder to shoulder with the two founders. Ideas get decided in a conversation, not in a deck. Pitch something on Monday and it can be filmed on Wednesday and live on Friday.

In a typical month you might

• Set the content direction and the monthly plan across TikTok, Instagram, Meta ads and our TikTok Shop livestreams.

• Run the editing and filming team: briefs, reviews, deadlines and the quality bar.

• Write the key scripts yourself and appear on camera for founder-style pieces, explainers and lives when needed.

• Run 2 to 4 shoot days: street interviews, founder pieces, product demos.

• Own the numbers with our performance marketer: which content drove sales, what we stop, what we double down on.

• Hire and train as we grow, including for the Malaysia launch.

Requirements

You would be right for this if

• You have 3 or more years of content, social or video work behind you, with some of it leading people or projects, and a portfolio you are proud of.

• You write strong scripts and can tell within three seconds why a video will work, and say why.

• You are comfortable on camera.

• You are genuinely into marketing. You study ads for fun.

• You can run a team calendar and still ship on time.

What we offer

The deal

• S$4,000 to S$6,000 a month to start, with pay that grows as the company and your results grow.

• A direct line to the founders and to the numbers behind the work.

• A brand with real reach: national press, dentist-recommended products, four marketplaces and a Malaysia launch.

• The chance to build the content function and the team under it from where it is today.

Other

Singapore-based, in office, with regular shoot days on location.