Digital Marketing Manager

As our Digital Marketing Manager , you will own our digital acquisition and engagement strategy. Your goal is simple: drive high-value app downloads, increase active wallet users, boost QR transaction frequency, and optimize marketing spend for maximum ROI.

Paid Media & User Acquisition: Plan, launch, and scale performance campaigns across Google Ads (UAC, Search), Meta, TikTok, Yandex, and YouTube to drive cost-effective app installs and registrations.

Social Media Strategy & Content Management: Define the organic social media strategy and oversee the content calendar to drive brand awareness and inbound traffic. You will focus entirely on high-level strategy, campaign alignment, and content distribution ( Note: Hands-on content asset creation and community management/message response are handled by separate, dedicated teams ).

App Marketing & Lifecycle: Optimize the user journey from download to first transaction. Run precision retargeting and reactivation campaigns using push notifications, in-app messaging, and e-mail marketing campaigns.

Data & Analytics: Own our tracking infrastructure using GA4, Firebase, and Google Tag Manager. Build performance dashboards and analyze user behavior to uncover growth opportunities.

Conversion Optimization (CRO): Continuously run A/B tests on landing pages, app store listings, and ad creatives to lower CAC and lift conversion rates.

Product Marketing Support: Plan and execute go-to-market digital campaigns for new features, partner integrations, and financial products.

What You Bring (Requirements)

Experience: 2–3+ years of hands-on experience running performance, growth, and digital marketing campaigns.

Industry: Background in Fintech, Banking, E-commerce, Telecom, or fast-scaling digital products.

Tools: Deep proficiency with Meta Ads Manager, Google Ads, Firebase, GA4, and GTM. Familiarity with CRM/marketing automation platforms is a plus.

Mindset: Highly analytical and data-driven. You treat marketing budgets like an investment portfolio, focusing heavily on CAC, LTV, and conversion rates.

Education: A Bachelor’s degree in Marketing, Business, Economics, or a related field is preferred.

Why Join Fast Shift?

Direct Impact: Shape the digital payment and cashless ecosystem across Armenia.

Growth Environment: Work in a fast-paced, modern fintech tech-stack with zero rigid bureaucracy.

High Visibility: Your metrics directly impact company revenue, meaning your successes are highly visible and rewarded.

Career Velocity: Rapid professional development within a growing, innovative team.

Work Schedule:

Days:  Monday to Friday

Hours:  Flexible

Address:

32/6 Garegin Hovsepyan, Nork Marash, Yerevan, RA

Advantages of Working with Us:

Comprehensive Health Insurance: 

Annual Salary Review:

Training Opportunities: 

Corporate Events: 

Indoor Gym: 

Yoga Belt: