Head of Sales

Are you an automotive professional who enjoys being close to the market and retailers? Do you want to develop the business of three well-known car brands and influence their success in Finland?

Alfa Romeo combines sportiness and a long history with modern technology. Citroën is an accessible and significant player also in commercial vehicles. DS Automobiles represents French electric luxury at its best.

Auto-Bon is part of the international Bassadone Automotive Group. We import several well-known car brands to Finland and offer our customers high-quality products as well as first-class service.

We are now looking for a Head of Sales to be responsible for the development of sales, marketing, and pricing for Alfa Romeo, Citroën, and DS Automobiles in the Finnish market.

In this role, you will work closely with the retailer network, the market, and manufacturers, collaborating tightly with your team. As a supervisor, you will lead a team of professionals, which includes a Field Sales Manager, Brand Manager, and Product Manager. You will be regularly on the move with the retailer network across Finland to understand the market situation, identify growth opportunities, and support the network's success in practice. The position involves an average of about six travel days per month.

The position offers an excellent opportunity for someone who knows the automotive trade environment, enjoys collaborating with various stakeholders, and wants to actively influence the growth, visibility, and market position of three distinct brands in Finland.

Your key responsibilities

In your role, you will work in close cooperation with the retailer network, manufacturers, and internal experts, supporting the development of retailers' businesses and the achievement of their goals.

The role combines strategic planning and hands-on execution. You will actively monitor market developments, analyze results, and forecast future demand to support the business. You will identify new opportunities to increase sales and strengthen the brands' market positions and implement your development ideas in cooperation with various stakeholders. Additionally, you are responsible for the planning and management of commercial campaigns and work closely with the international organizations of the manufacturers.

What do we expect from you?

To succeed in this role, you have experience from the automotive industry, either from the import or retailer business side. You understand the operating logic of the automotive trade as well as consumer needs. You know how to interpret business KPIs and can utilize this information in decision-making.

We particularly value:

experience in commercial roles within the automotive industry

proven track record in developing sales, business, or a retailer network

strong commercial thinking and a results-oriented mindset

good interpersonal and negotiation skills

the ability to build trusting collaborative relationships with various stakeholders

an analytical working style and the ability to utilize data in business development

fluent English language skills

readiness to travel regularly in Finland for retailer network meetings

Why Auto-Bon?

We offer you a visible and responsible role with international car brands and a genuine opportunity to influence their growth and success in the Finnish market. You will have around you a skilled organization, an extensive retailer network, and an international operating environment where you can work close to the business and make truly impactful decisions.

Great if this position piqued your interest!

Recruitment is carried out in cooperation with ManpowerGroup / Experis. Apply for the position as soon as possible via the link below and attach your application documents (CV and cover letter) including your salary expectation no later than 2.11.2026.

The position will be filled as soon as a suitable person is found, and interviews will begin during the recruitment process.

For more information about the position, contact Principal Recruitment Advisor Heli Villa, heli.villa@fi.experis.com, p. 050 5703 680.

Experis is an international company specializing in management and specialist-level recruitment and project solutions. We create new career and growth opportunities for skilled individuals and help our customers achieve their own goals faster. We specialize in the areas of IT and engineering, as well as finance, sales, marketing, communications, and human resources. Every year, we search for thousands of the best niche and specialist experts, supervisors, and managers for our customers' key positions. Experis is part of ManpowerGroup.