Specialist I – Market Research and CMI
Serasa Experian is the first and largest Datatech in Brazil. A leader in intelligence solutions for risk and opportunity analysis, focusing on credit, authentication, and fraud prevention journeys. With cutting-edge technology, innovation, and the best talent, it transforms the uncertainty of risk into the best decision, helping people achieve their dreams and companies of all sizes and segments to prosper. We have 22,000 people operating in 32 countries and every day we are investing in new technologies, talented professionals, and innovation to help all customers maximize every opportunity. With corporate headquarters in Dublin, Ireland, Experian is listed on the London Stock Exchange (EXPN) and is part of the FTSE 100 index.
About the job We are looking for a Market Research Specialist with a highly analytical profile to play a fundamental role in conducting and developing strategic market research projects. If you are passionate about translating complex data into actionable insights and have a robust background to guide decision-making in a high-performance corporate environment, this position is for you. You will act end-to-end, connecting research methodologies with business strategy, directly influencing multiple stakeholders.
Responsibilities Lead end-to-end quantitative and qualitative research projects, from briefing to the presentation of results; Conduct and evolve continuous and ad hoc studies, such as: Net Promoter Score (NPS), Brand Health Research, Mystery Shopper, Concept Testing, and Market Segmentation; Structure research design, developing complex quantitative questionnaires and in-depth qualitative scripts; Apply Artificial Intelligence for optimization, analysis, and generation of insights from large volumes of research data; Ensure the processing, tabulation, and quality of collected data; Act as a consultative partner (Insights Business Partner), facilitating communication and alignment with multiple areas and stakeholders in building data-driven strategies. Technical Requirements Solid experience in conducting market research projects (research institutes or end client in large companies); Practical and theoretical mastery of Quantitative and Qualitative research methodologies; Proven experience with Web Survey tools and online panel management; Advanced knowledge in data tabulation and processing; Advanced English; Mastery of Microsoft Office (especially Excel for data analysis and PowerPoint for storytelling and creating high-impact executive presentations). Differentials Academic background in Statistics; Mastery of statistical software, such as IBM SPSS; Practical experience in the creation and use of Synthetic Personas; Previous experience in technological transition environments and integration of data methodologies. Behavioral Profile Communication and Influence: Excellent interlocution capacity, knowing how to adapt technical language for clear and engaging executive presentations; Strategic and Business Vision: Ability to connect research findings with company KPIs and objectives; Autonomy and Protagonism: "Hands-on" profile, capable of managing multiple simultaneous projects with a high level of independence and sense of urgency; Resilience and Adaptability: Emotional intelligence to deal with changes in direction, navigate complex scenarios, and engage peer areas collaboratively. Qualifications Solid experience in conducting market research projects (research institutes or end client in large companies). Practical and theoretical mastery of Quantitative and Qualitative research methodologies. Proven experience with Web Survey tools and online panel management. Advanced knowledge in data tabulation and processing. Advanced English. Mastery of Microsoft Office (especially Excel for data analysis and PowerPoint for storytelling and creating high-impact executive presentations).
Serasa Experian is much more than you imagine. With the purpose of creating a better future, expanding opportunities for people and companies, in Brazil we are more than 4 thousand people acting in various teams and specialties. Here, every knowledge and diversity complements each other and you can work on what you love most; we are committed to building an inclusive culture and an environment in which people can balance their careers with their personal commitments and interests, prioritizing well-being. We dedicate ourselves much to being one of the best and most innovative companies to work for in the country, enabling incredible experiences and careers for our people. Our strong people-first approach is externally recognized through various market certifications: we have been awarded by Great Place To Work™ in 24 countries and by the international Top Employers certification, in addition to being recognized as one of the best companies for young professionals and having a 4.6 rating on Glassdoor. Each recognition indicates that we are on the right track, providing an increasingly better work environment for our talents.
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