Senior Sales Director, Asia

Overview:

This is a strategic regional leadership opportunity to drive business growth and market expansion across Asia. The Senior Sales Director will play a key role in strengthening customer relationships, developing new business opportunities, and expanding our presence across key Asian markets.

Job Description:

• Develop and execute the Asia growth strategy, aligned with Advanced Industrial Sensing (AIS) and Excelitas’ business objectives.
• Identify, prioritize, and pursue new market opportunities, strategic accounts, and emerging applications.
• Lead, coach, and manage regional Asia Business Development Managers.
• Build executive-level relationships with key customers, channel partners, government organizations, and industry stakeholders.
• Drive pipeline creation, business development activities, and revenue growth across the region.
• Assess market trends, competitive dynamics, customer needs, and investment opportunities to support long-term growth.
• Improve market coverage, customer engagement, and channel effectiveness across Asia.
• Partner with Product Management, Engineering, and Operations teams to align market opportunities with product roadmaps and growth initiatives.
• Develop and monitor regional sales targets, forecasts, and performance metrics.
• Identify resource, investment, and capability requirements needed to accelerate growth and expand market share.
• Demonstrate proficiency in Salesforce or similar CRM systems, with the ability to drive disciplined pipeline management, forecasting, and opportunity tracking across the Asia sales organization.
• Travel as required to meet business targets and objectives.

Job Requirements:

• University degree in Business Administration, Engineering, or a related discipline.
• 10+ years of relevant sales experience, including at least 5 years in a direct sales leadership role, with a demonstrable track record of achieving revenue and business growth across Asia.
• Proven experience leading sales activities across multiple Asian markets, ideally including China, Hong Kong, Taiwan, Japan, and India.
• Demonstrated track record of growing revenue, market share, and strategic customer accounts.
• Experience developing and executing regional sales strategies, go-to-market plans, and annual sales targets aligned with overall business objectives.
• Experience working closely with Marketing, Product Management, Engineering, Operations, and Supply Chain teams to address customer requirements and support business growth.
• Proven ability to build, lead, and develop high-performing regional sales teams, including setting targets, coaching, and performance management.