Regional Marketing & Operation Director - FMCG
About the Opportunity An established international seafood manufacturing group is expanding its consumer business in Southeast Asia. We are looking for an entrepreneurial Regional Marketing & Operation Director to lead the Singapore business and build a scalable market model that can subsequently be expanded across other Southeast Asian markets. This is a senior, hands-on leadership role with significant autonomy. The successful candidate will initially lead market development directly and progressively build and manage a local Singapore team . Key Responsibilities Lead the development of the Singapore consumer market , with additional responsibility for future Southeast Asian expansion. Develop and manage distributors, including commercial policies, performance management, training and long-term partnerships. Build the B2C/C-end go-to-market strategy across supermarkets, fresh-food retailers, foodservice, e-commerce and other relevant channels. Develop local brand positioning and execute consumer marketing initiatives including promotions, product sampling, digital campaigns and social media activities. Identify and develop key accounts and strategic channel partnerships. Conduct market, competitor, consumer and regulatory research to identify growth opportunities. Monitor sales and operational performance and continuously optimize channel and marketing strategies. Coordinate with headquarters on product supply, logistics, quality management and market requirements. Build the local organization as the business grows and establish effective operating processes for the Singapore market. Travel regularly to other Southeast Asian markets as required.
Candidate Profile Bachelor’s degree or above. 5+ years of relevant experience in Regional Southeast Asian markets. Experience in seafood, food or FMCG is highly preferred; seafood industry experience would be particularly valuable. Strong knowledge of Singapore distributors, supermarkets, foodservice or consumer channels. Experience in distributor management, market development, consumer operations or brand building. Comfortable working in a start-up market environment , including personally driving execution before a larger local team is established. Strong commercial, negotiation and stakeholder-management capabilities. Willing to be based in Singapore and travel regularly within Southeast Asia.
Why Join? Lead the development of a new strategic Southeast Asian market from the ground up. Significant autonomy to design the local market and consumer strategy. Opportunity to build and lead the Singapore team. Direct exposure to senior group leadership. Opportunity to create a successful Singapore model that can be replicated across Southeast Asia and other international markets .