MARKETING MANAGER

Roles & Responsibilities

Job Responsibilities

• Develop and execute overall marketing strategies and annual marketing plans for three brands.

• Manage digital marketing campaigns across Google Ads, SEO, SEM, and Meta Ads to drive quality leads, appointments, customer visits, and conversions.

• Monitor campaign performance, marketing expenditure, revenue contribution, and ROI, recommending data-driven improvements.

• Prepare marketing reports, dashboards, and strategic presentations for management.

• Plan and execute integrated online and offline marketing campaigns, including ATL, BTL, OOH, mall activations, brand launches, and promotional events.

• Manage media partners, advertising agencies, external vendors, landlords, and other stakeholders.

• Oversee marketing collateral, digital assets, and printed materials to maintain brand consistency and quality.

• Lead, coach, and manage a marketing team of more than three employees, establishing clear KPIs and monitoring performance.

• Collaborate with Sales, Operations, Finance, and retail teams to support business growth and profitability.

• Develop and manage marketing budgets across all three brands, ensuring effective resource allocation and return on investment.

• Lead strategic marketing projects and other initiatives assigned by Management. Job Requirements

• Minimum five years of relevant marketing experience, with demonstrated leadership and people-management capabilities.

• Proven experience leading and managing a marketing team of more than three employees.

• Strong hands-on expertise in SEO, SEM, Google Ads, and Meta Ads.

• Experience in beauty, haircare, skincare, aesthetics, or premium service industries is an advantage.

• Strong analytical skills, commercial awareness, and experience in data-driven marketing reporting.

• Excellent project management, budget management, and stakeholder coordination skills.

• Strong understanding of brand positioning, visual presentation, and brand consistency.

• Able to manage multiple projects and priorities in a fast-paced environment.

• Strong communication skills to collaborate effectively with management, agencies, and internal stakeholders.