Digital Producer (M/F)

Within the Marketing Communications EMEA division, the digital team, spread across several sites in Europe, is responsible for all the brand's digital tools across the EMEA region: corporate sites, online shop, eCRM communication, and digital campaigns. The position is based in Paris, with occasional travel within Europe to be expected. The Digital Producer works in close relationship with the Content, Shop, and eCRM Managers to industrialize and accelerate the production of digital campaigns across the 26 languages and 41 countries managed by the team, by leveraging generative artificial intelligence tools. A truly hybrid profile, he/she combines excellent mastery of digital production with expertise in AI workflows, and plays a driving role in transforming the team's working methods.

Responsibilities

Main Missions

• Ensure end-to-end digital content production, from setup to publication, including localization (web pages, newsletters, videos, banners, etc.).
• Integrate generative AI tools (text, image, video, audio) into production workflows to accelerate the creation, adaptation, and localization of content.
• Design, test, and document prompts and workflows for the team (prompt libraries, templates, automations).
• Automate repetitive production tasks (multi-format adaptations, multilingual versioning, resizing, quality controls) using AI and automation tools.
• Lead AI-assisted localization in connection with the translation provider, and guarantee the linguistic and cultural quality of published content.
• Verify the correct implementation of campaigns in each country, both at the technical level and the content level.
• Continuously evaluate new AI tools and models on the market, conduct POCs, and formulate adoption recommendations.
• Train and support team members in using AI tools; disseminate best practices (quality, usage rights, data confidentiality).
• Work with the team's internal tools (CMS such as Contentful, DAM, Adobe, emailing tools, Jira, Confluence, etc.).
• Ensure accurate reporting on achievements and productivity gains obtained in the internal project management system.
• Manage project schedules and priorities; management of Jira tickets.

Profile / Qualities

• Meticulous with great attention to detail; high standards regarding the quality of deliverables.
• Autonomous, organized, and proactive; able to anticipate needs and implement appropriate actions.
• Versatility in web professions and a strong ability to learn new tools.
• Ability to adapt and work on several projects at the same time.
• Pedagogical, with a spirit of initiative and teamwork; a taste for knowledge sharing.

Technical Skills

• Knowledge of HTML, CSS, and JavaScript.
• Use of Adobe Creative Suite (Photoshop, Illustrator).
• Use of CMS and DAM; knowledge of Google Analytics or equivalent.
• Awareness of the legal and ethical issues of AI (copyright, personal data, responsible use).
• Use of Mac OS and Windows; Excel, PowerPoint, or Keynote; project management.

Education and Experience

• Minimum Bachelor's degree (digital production, digital marketing, multimedia, or equivalent).
• Proven experience in digital production, with demonstrated practice of generative AI tools in a professional context.
• Working language: English (spoken and written).
• A second language would be a plus.