Product Marketing Manager

Responsibilities:

Growth Strategy & Customer Acquisition:

Develop and execute customer acquisition strategies that drive sustainable business growth. Increase active users across lending and savings products through digital and offline initiatives. Design and optimize customer onboarding journeys to improve activation and retention. Build and manage referral, ambassador, and customer advocacy programmes. Improve customer lifetime value through engagement and repeat product usage.

Product Marketing & Go-to-Market Execution:

Develop go-to-market strategies for new and existing financial products. Position products effectively to meet customer needs and market demand. Gather customer insights and market intelligence to support product improvements. Collaborate with Product and Operations teams to enhance customer experience.

Business Development & Strategic Partnerships:

Build strategic partnerships with employers, payroll providers, cooperatives, fintech partners, SMEs, associations, and other distribution channels. Identify new market opportunities that support business expansion. Lead partnership discussions, product presentations, and commercial negotiations. Develop partnerships that generate measurable customer acquisition and revenue growth.

Marketing & Brand Growth:

Plan and execute integrated marketing campaigns across digital and offline channels. Oversee content marketing initiatives across social media, email marketing, and other customer engagement platforms. Work closely with creative teams to strengthen brand awareness and market positioning. Optimize marketing performance using analytics and customer insights.

Performance Management & Analytics:

Monitor acquisition funnels, campaign performance, and customer behavior. Maintain accurate CRM records and sales pipelines. Prepare weekly and monthly growth performance reports with actionable recommendations. Track and optimize key business metrics, including customer acquisition, conversion, retention, and revenue growth.

Team Leadership:

Lead, coach, and develop a small growth and marketing team to achieve business objectives. Foster a collaborative, high-performance culture focused on innovation and continuous improvement. Allocate resources effectively to maximize team productivity and campaign success.

Requirements:

Bachelor's Degree in Marketing, Business Administration, Economics, Communications, Finance, or a related discipline. Minimum of 3 years' experience in Growth Marketing, Product Marketing, Business Development, within a financial lending environment or the broader financial services industry Practical experience driving revenue growth within the fintech or financial services industry; demonstrated success driving customer acquisition and product adoption. Experience working with leading fintech organizations such as digital payment, lending, or financial service providers is highly desirable. Strong understanding of digital marketing, CRM platforms, analytics, and performance marketing. Proven ability to build strategic partnerships and execute scalable growth initiatives. Must reside on Lagos Island or its environs.

Core Competencies:

Growth Strategy & Execution Product Marketing Customer Acquisition & Retention Business Development Partnership Management Digital & Performance Marketing CRM & Sales Funnel Management Data Analysis & Business Insights Brand Strategy Commercial Negotiation Leadership & Team Development

Stakeholder Management

What Success Looks Like:

Consistent growth in active users across lending and savings products. Increased loan disbursement volumes and savings adoption. Strong customer acquisition and retention performance. High-performing strategic partnerships that generate measurable business value. Successful execution of marketing campaigns with positive ROI. Achievement of key growth KPIs, including customer acquisition cost (CAC), customer lifetime value (LTV), conversion rates, referral performance, and revenue growth.

Remuneration: NGN 400,000 – 500,000 Net Monthly + Performance Bonus

Work Structure: Hybrid

Location: Ajah, Lekki, Lagos