Marketer
Your tasks
Sales & Revenue Generation
- Own and execute the monthly volume and sales revenue strategy across target product lines (paint buckets, industrial drums, pails, and domestic plastics).
- Drive direct B2B sales pipelines by prospecting and closing high-volume supply contracts with paint manufacturers, chemical companies, food processors, and agro-allied enterprises.
- Execute structured field-sales routes across major industrial zones and commercial wholesale markets to maximize market share and brand availability.
Dealer Development & Channel Management
- Recruit, onboard, and manage 30+ active, credit-worthy distributors and wholesale dealers across key hubs (Aba, Onitsha, Port Harcourt, Uyo, Calabar, Benin, and Enugu).
- Enforce distributor territorial coverage, minimum order quantities (MOQs), and shelf stock availability to maintain dominant market presence.
- Resolve channel conflicts, manage dealer credit thresholds, and optimize regional delivery logistics in coordination with factory supply chain units.
Credit Control & Cash Flow Integrity
- Enforce strict commercial credit policies, ensuring a minimum baseline of 80% cash-on-delivery or strict 7-day credit terms.
- Track receivables daily to maintain zero tolerance for bad debt, conducting prompt payment collections on all aging accounts before issuing new stock.
- Conduct creditworthiness assessments on all prospective wholesale buyers prior to contract execution.
Market Intelligence & Operational Feedback Loop
- Submit weekly structured market intelligence reports detailing competitor price points, new market entrants, distributor margin shifts, and customer demand trends.
- Gather customer feedback on product durability, lid-sealing performance, and structural specifications, feeding actionable insights back to Plant Operations for product enhancement.
- Represent the company at regional trade association meetings, market union forums, and commercial expos to elevate corporate visibility.
Performance Targets (KPIs)
- Monthly Revenue Milestone: Scale regional sales volume to ₦500M+ monthly within 6 months.
- Distributor Network Expansion: Onboard and maintain 30+ active, credit-worthy distributors across assigned territories.
- Credit & Receivables Control: Enforce the 80% cash / 7-day credit policy, maintaining overdue bad debt at < 2%.
- Territorial Coverage: Maintain a 100% weekly route coverage rate across key industrial accounts and wholesale dealer hubs.
Requirements
- HND in Marketing, Business Administration, Purchasing & Supply, or a related discipline.
- Minimum of 4 years of hands-on sales and marketing experience within plastic manufacturing, industrial packaging, building materials, or chemical distribution environments (non-negotiable).
- An active, established network of distributors, wholesale dealers, and industrial paint/chemical buyers across South-East and South-South Nigeria.
- Demonstrated track record of managing credit risk, enforcing payment schedules, and achieving multi-million naira monthly sales targets.
- Valid driver's license, willingness to undertake regular regional travel, and strong knowledge of South-East and South-South commercial terrain.
- Must currently reside in Aba, Abia State, or be prepared to relocate immediately.