COMMUNICATIONS DIRECTOR - M/F

Description:

The Communications Director defines, steers, and implements the company's internal and external communication strategy. They ensure the promotion of the organization's image, values, and reputation among all its stakeholders (employees, clients, partners, media, institutions).

HIERARCHICAL REPORTING: Direction générale

MAIN MISSIONS:

In close collaboration with the Directeur Général, the Secrétaire Générale, the Directrice Académique, and the Directeur de la recherche, the Communications Director shall:

• Set strategic directions regarding the positioning, image, visibility, and communication messaging of the Ecole.
• Define promotion actions for ESTP and its various activities; in this context, focus this communication on the profound transformation of the Ecole through its strategic projects via internal and external communication; steer the repositioning work of the ESTP brand.
• Enhance the areas of excellence and the flagship activities of the Ecole, promote the training offer and research by all means, in collaboration with the relevant Directions.
• Steer the media and editorial strategy (target segmentation, editorial choice, identification of communication channels).
• Develop the annual communication plan of the Ecole, its breakdown by department and by campus, and supervise its implementation.
• Define and supervise the creation and production of all communication materials, including digital ones, intended for internal and external use: institutional presentation, website, brochures, activity reports, etc.
• Strengthen the visibility of ESTP on social networks and ensure permanent monitoring to bolster the Ecole's e-reputation.
• Organize relations with the media: inviting journalists during events, monitoring the Ecole's media coverage, writing press releases and press kits, maintaining permanent contact with specialized journalists in the training and construction sectors.
• Monitor the Ecole's rankings and participate in a strategy for progression in the rankings.
• Organize the internal and external events of the Ecole (graduation ceremonies, employee days); support the organization of other Ecole events initiated by the business departments (forums, conferences...).
• Manage the communications department team.
• Define and monitor the communication budget.

Profile sought:

EDUCATION

• Master's degree (Bac +5) in communication, marketing, public relations, or equivalent.

EXPERIENCE

• Significant experience of at least 10 years in communication functions.
• Proven experience in team management.
• Mastery of internal, external, and digital communication challenges.
• Knowledge of tools (web, social networks...).
• Very good level of English.
• Eagerness to participate in an ambitious project requiring great availability and agility.

SKILLS

HARD SKILLS

• Development and implementation of communication strategies.
• Mastery of institutional and digital communication.
• Project management.
• Press and media relations.
• Budget management.
• Team management.

SOFT SKILLS

• Leadership.
• Excellent writing and interpersonal skills.
• Creativity and sense of innovation.
• Strategic mindset.
• Power of persuasion.
• Reactivity and discretion.

LOCATION: Cachan site (94) and regular travel to all campuses

STATUS: Cadre - Forfait jour