Route Mapping & Optimization Officer

Responsibilities:

Route Mapping & RTM Planning:

Map and maintain sales territories, outlets, and delivery routes. Support territory allocation, outlet segmentation, and route planning. Identify route overlaps, coverage gaps, and inefficient territories. Maintain accurate and up-to-date route and outlet information.

Route Optimization & Field Productivity:

Analyze routes and recommend improvements to reduce delivery time, distance, and cost. Optimize routes based on outlet coverage, traffic, delivery schedules, and field realities. Support call-cycle and route productivity planning. Work with field teams to validate and implement optimized routes.

Data Management & Analysis:

Clean, validate, and maintain outlet, customer, territory, and route data. Analyze large volumes of sales and distribution data to identify trends, gaps, and inefficiencies. Conduct outlet verification and support accurate geo-tagging and territory allocation. Translate data into practical recommendations for Sales and Operations.

Sales Performance Reporting & Dashboards:

Develop route, territory, and sales performance reports for management. Track key metrics including route productivity, outlet coverage, delivery performance, and sales execution. Use Excel and Power BI to create dashboards and visualize performance. Provide insights to support data-driven decision-making.

Systems & Application Support:

Support the use and adoption of SFA/CRM systems relevant to route-to-market operations. Work with IT to resolve route, mapping, and sales-system data issues. Support GPS/telematics and other digital tools used for route and field-performance monitoring. Provide first-level support and guidance to field users where required.

Cross-Functional & Field Support:

Work closely with Sales, Logistics/Distribution, IT, and Operations teams. Support Area Sales Managers, Van Sales Representatives, drivers, and other field teams on route-related activities. Communicate route insights and recommendations clearly to management and relevant stakeholders. Support the implementation of new route structures and process improvements.

Key Deliverables:

Accurate and up-to-date route, territory, outlet, and delivery-point maps. Optimized routes with reduced overlaps, inefficiencies, delivery time, and operating costs. Improved outlet coverage and route productivity. Improved on-time delivery and product freshness. Clean and reliable outlet, customer, and route databases. Reliable route and sales-performance reports and dashboards. Improved adoption and compliance with assigned routes and territories.

Requirements:

HND in Business Administration, Statistics, Computer Science, Information Systems, Logistics, Geography, or a related discipline. 3–5 years of relevant experience in Route-to-Market, Sales Operations, Territory Planning, Outlet Mapping, Route Optimization, or Application Support. Experience with outlet mapping, geo-tagging, territory segmentation, or route planning. Experience cleaning and maintaining large outlet/customer databases. Experience supporting SFA implementation or user adoption. Experience working with field sales, delivery, or distribution teams. Experience with CRM/ERP, GIS/mapping, or route-optimization tools is an added advantage. Experience in FMCG, Retail, Food & Beverage, or Distribution is an added advantage.

Additional Requirement:

Must possess a valid driver’s licence and be able to drive confidently Ability to ride a motorcycle/bike is an added advantage. Willingness to travel across sales territories and conduct field visit when required

Skills & Competencies:

Advanced Microsoft Excel and data analysis. Route-to-Market planning and route optimization. Outlet mapping, segmentation, and territory planning. Data cleansing, validation, and reporting. KPI analysis and data visualization. Strong analytical, problem-solving, and attention-to-detail skills. Good communication and stakeholder-management skills. Knowledge of Power BI, GIS, GPS/telematics, and SFA/CRM systems is an added advantage. Ability to drive and possession of a valid driver’s licence; motorcycle riding is an added advantage. Willingness to travel across sales territories for field mapping, outlet verification, and route validation.

Why Join Us?

Opportunity to work in a high-growth and transformation-focused environment. Exposure to GIS, route optimization, data analytics, and digital sales operations. Opportunity to build and improve delivery routes and processes from the ground up. Work closely with senior management and cross-functional teams. Clear opportunities for career growth and leadership development. Direct impact on sales performance, distribution efficiency, productivity, and business growth