Business & Digital Transformation Manager

Company Overview / Employee Value Proposition Eriweld International Pte. Ltd. specializes in Lightning Protection solutions across diverse sectors including military, aviation, oil & gas, and telecommunications. With over 50 years of team experience, it leads Singapore’s market and serves regional customers with high-quality, standards-compliant products. Job Summary This position leads strategic marketing and digital transformation initiatives to drive growth, market expansion, and competitive advantage. It integrates brand leadership with digital innovation to enhance efficiency and customer engagement. Responsibilities Develop and execute strategic marketing plans to expand market presence and support organizational growth Lead digital transformation initiatives across sales and marketing functions to improve operational efficiency Implement AI-enabled digital tools, CRM systems, marketing automation, and analytics to enhance customer engagement and data-driven decision-making Collaborate with cross-functional teams to align brand leadership with digital innovation strategies Monitor and analyze market trends and digital performance metrics to optimize marketing effectiveness