Brand Marketing Manager

Responsibilities:

1. Responsible for the brand building, marketing communication planning, and implementation of the company's brand in the global market, including the overall market positioning and brand strategic planning for oral health supplement brands on cross-border e-commerce platforms (such as Amazon, Shopee, etc.)

1. Formulate and execute digital marketing plans, including social media operations (Instagram/Facebook/TikTok), KOL collaborations, and content marketing strategies

1. Analyze global health supplement market trends and competitor dynamics, regularly submitting market insight reports and optimizing promotion strategies

1. Manage cross-departmental collaboration, coordinating with product, sales, and customer service teams to ensure brand communication consistency

1. Monitor and evaluate marketing campaign ROI, optimizing advertising effectiveness (Google Ads/SEA) through data-driven decision-making

1. Plan and execute online/offline brand promotion activities to enhance brand awareness in the Southeast Asian and global markets

Requirements:

1. Associate degree or above in Marketing, International Business, or related majors

1. 3+ years of experience in cross-border e-commerce brand marketing; experience in the health supplement industry is preferred

1. Proficient in SEO/SEM, Google Analytics, and social media advertising tools

1. Possess cross-cultural teamwork capabilities and the ability to conduct business communication in English

1. Familiar with cross-border e-commerce platform operational rules and compliance requirements

1. Candidates with experience in Singapore or Southeast Asian market operations, or those familiar with health supplement regulatory laws such as FDA/EMA, are preferred