SEM Marketing Junior

Enpal is the #1 green unicorn in Europe.

Born in Berlin in 2017 and active in Italy since 2023, Enpal has more than 115,000 satisfied customers.

Our goal is to become the point of reference for customers on their journey towards 360-degree energy independence, through solutions such as photovoltaics, wallbox, and heat pumps, integrated with innovative digital technologies and experiences.

Role Description

We are looking for a SEM Marketing Junior to join the Marketing team, with the goal of contributing to Enpal's growth through the management and optimization of paid search campaigns.

The figure will work mainly on Google Ads and Microsoft Advertising, contributing to the daily management of campaigns, performance analysis, and the identification of new opportunities to increase leads, conversions, and return on investment.

The role combines a strong analytical component with an operational and experimental approach: you will work with data, campaigns, creativity, and landing pages to understand what generates results and develop increasingly efficient and scalable acquisition strategies.

What you will do

• Manage and optimize SEM campaigns on Google Ads and Microsoft Advertising.

• Analyze keywords, search terms, competitors, and search trends to identify new acquisition opportunities.

• Support the structuring and launching of Search, Performance Max, and other types of Google Ads campaigns.

• Monitor daily KPIs such as impressions, CTR, CPC, conversion rate, CPA, CPL, and ROAS.

• Analyze campaign performance and identify opportunities for budget, bidding, keyword, audience, and ad optimization.

• Develop and test new ad copy, assets, and creative variants through a structured A/B testing approach.

• Collaborate on landing page optimization with the aim of improving conversion rate and lead quality.

• Support the management and allocation of paid search budgets based on performance and business objectives.

• Contribute to the creation of reports and dashboards to monitor KPIs, campaign trends, and business results.

• Use AI tools and automations to speed up analysis, keyword research, ad creation, and operational activities.

• Collaborate with SEO, Content, Data, Product, and Sales teams to improve the entire acquisition funnel, from user search to conversion.

What you bring

• 1–2 years of experience, including through internships or activities in agencies, startups, or digital companies, in SEM, Paid Search, Performance Marketing, or related fields.

• Knowledge of Google Ads and the main concepts related to Search campaigns.

• Familiarity with keyword research, match type, negative keyword, search terms, bidding strategy, and campaign structure.

• Understanding of the main performance marketing KPIs, including CTR, CPC, CVR, CPA/CPL, and ROAS.

• Familiarity with analytics and tracking tools such as GA4, Google Tag Manager, or Looker Studio.

• Good command of Google Sheets/Excel and the ability to work with data, formulas, and tables.

• Ability to analyze performance and transform data into concrete optimization actions.

• Analytical approach, curiosity, and a strong propensity for experimentation.

• Attention to detail and the ability to manage several campaigns and activities simultaneously.

• Good knowledge of English to work with tools, documentation, and international teams.

Nice to have

• Direct experience in managing Google Ads campaigns with significant budgets.

• Familiarity with Microsoft Advertising.

• Knowledge of Performance Max, Demand Gen, Display, or YouTube Ads.

• Experience with Google Merchant Center and Shopping campaigns.

• Familiarity with tracking and attribution tools.

• Knowledge of SQL, BigQuery, or data visualization tools.

• Experience with automation tools such as Make, Zapier, or Google Ads Scripts.

• Familiarity with AI tools such as ChatGPT, Gemini, or Claude applied to Performance Marketing.

• Experience with A/B testing and Conversion Rate Optimization (CRO).

• Interest in using AI and automation in the management and optimization of paid campaigns.

What we offer

• Permanent contract – 3rd level of the CCNL Commercio

• Gross annual salary from €28,000 to €32,000, commensurate with experience and skills.

• Variable bonus: €2,000 gross per year.

• Inclusion in a young, dynamic, and strongly growth-oriented environment.

• Opportunity to work directly on acquisition campaigns with a concrete impact on the business.

• Possibility to experiment with innovative strategies, technologies, and approaches in Performance Marketing.

• Direct experience with market-leading advertising, analytics, and automation platforms.

• Collaboration with international and multidisciplinary teams.

📍 Location and hours

• Monday to Friday, 9:00 – 18:00

• Via San Gregorio 38, 20124 Milano (MI)

Additional Information

At Enpal, we are proud of our team's diversity. Decisions are not made based on skin color, religion or religious belief, ethnic or national origin, nationality, gender identity, sexual orientation, disability, or age, neither during hiring nor during employment. Enpal is synonymous with a safe workplace and fights against discrimination and harassment of any kind.