AI Performance Marketing (SEM) Intern

Enpal is Europe's first green unicorn.

Enpal is one of the leading companies in the renewable energy sector, specializing in the installation of residential and commercial photovoltaic systems. Founded in Berlin in 2017 and active in Italy since 2023, we are already a key player with over 100,000 satisfied customers. Our mission is to make solar energy accessible and affordable, contributing to the transition towards a more sustainable future. We offer complete solutions for energy independence, integrating photovoltaic systems, wallbox, and heat pumps with cutting-edge digital technologies. At Enpal, our goal is to reduce energy costs and environmental impact, providing clean energy solutions for a greener future.

WHAT YOU WILL DO:

We are looking for a SEM Marketing Intern to join our Paid Search team, the group responsible for managing and optimizing advertising campaigns on Google Ads and other paid search channels.

The role will work on projects focused on advanced automation of advertising campaigns, leveraging Google Ads Scripts, advertising APIs, and AI tools such as Claude Code, ChatGPT, Make, Python, and SQL. Previous SEM experience is not required, but a strong analytical, technical, and experimental attitude is.

• Automate recurring SEM activities via Google Ads Scripts (e.g., bid/budget updates, performance alerts, keyword management).
• Write or adapt scripts in Python and Claude Code to interact with advertising APIs and scale account management activities.
• Develop automation workflows with no-code/low-code tools (Make, Zapier) and integration between tools.
• Use generative AI (ChatGPT, Gemini, Claude) to create ads, extensions, segments, clusters, and intelligent keywords.
• Document processes and contribute to building a modular and scalable system for automatic campaign optimization.

QUALIFICATIONS:

• Strong interest in digital advertising, automation, and AI applied to performance.
• Basic knowledge (even self-taught) of languages such as JavaScript (for Google Ads Scripts), Python, or SQL.
• Curiosity and confidence in using AI tools like Claude Code, ChatGPT, Gemini, etc.
• Familiarity with concepts such as REST APIs, JSON payloads, scraping, and automations.
• Excellent use of Excel/Google Sheets and comfort in data analysis.
• Good English for technical use (documentation, prompts, copy variants).

WHAT WE OFFER:

• Type of work: 6-month paid internship
• Participation allowance: €800 gross
• We offer a young, dynamic, and growth-oriented environment, where you can develop your technical and business skills working on real projects.
• Opportunities for learning and personal growth.
• The possibility to work on significant and impactful projects.
• Direct experience with market-leading analytical tools.

📍 Location and Hours

• Monday to Friday, 9:00 AM – 6:00 PM
• Via San Gregorio 38, 20124 Milano (MI)

OTHER INFORMATION:

At Enpal, we are proud of our team's diversity. Decisions are not made based on skin color, religion or religious belief, ethnic or national origin, nationality, gender identity, sexual orientation, disability, or age, neither during hiring nor during the employment relationship. Enpal is synonymous with a safe workplace and fights against discrimination and harassment of any kind.