digital marketing specialist
*Company Overview*
ENA2 Innovative Consulting Inc. is an engineering firm specializing in engineering consulting services, engineering and simulation software solutions, and technical training.
*Job Overview*
ENA2 is seeking a Digital Marketing Specialist with B2B technical marketing experience to support the company's digital marketing activities for engineering consulting, simulation software, and technical training services.
The role combines SEO, paid advertising, technical content development, website management, lead generation, and demand generation. The successful candidate must be able to understand complex engineering and software subject matter and translate it into clear, accurate, customer-facing marketing content while collaborating with engineering, software, sales, and business teams.
*Employment Details*
Business address: Suite 970, 300 - 5th Avenue S.W., Calgary, AB T2P 3C4
Employment type: Permanent, full-time
Work schedule: Monday to Friday, 7.5 hours per day / 37.5 hours per week
Wage: CAD $38.00 to $40.00 per hour, depending on experience
Additional compensation: A discretionary performance bonus may be awarded at the employer's discretion; it is not guaranteed.
Benefits: Extended medical and dental benefits; 10 business days of paid vacation annually
Language of work: English
*Description*
- Plan, implement, and manage digital marketing campaigns through Google Ads, LinkedIn, email marketing, and the company website to support qualified lead generation and business development.
- Conduct keyword, competitor, market, industry, and target-audience research for engineering consulting, simulation software, and technical training services.
- Develop, update, and optimize technical marketing content, including service pages, case studies, blogs, landing pages, newsletters, brochures, and other digital materials.
- Translate complex engineering and software information into clear, accurate, customer-focused marketing content in collaboration with engineering and software specialists.
- Manage and optimize website content, page structure, on-page SEO, metadata, internal linking, landing pages, mobile usability, and user experience.
- Manage and optimize website content using WordPress or similar CMS platforms, including HTML, CSS, and JavaScript modifications.
- Analyze Google Ads, Google Analytics, Google Search Console, website traffic, search visibility, campaign performance, lead quality, conversions, and marketing ROI.
- Support B2B lead-generation and demand-generation initiatives for engineering services, simulation software solutions, and technical training.
- Coordinate with engineering, software, technical sales, and business teams to gather accurate technical information for customer-facing marketing materials.
- Perform other related duties as required.
*Requirements*
- University degree or college diploma in marketing, engineering, or another technical discipline relevant to the position.
- Minimum 3 years of professional digital marketing experience, including B2B technical marketing experience in engineering consulting, industrial services, engineering software, simulation software, or a closely related technical field.
- Experience with engineering or simulation software products (including products from vendors such as Dassault Systèmes) and the ability to understand and market complex technical software solutions.
- Experience developing technical marketing materials such as service pages, case studies, blogs, landing pages, newsletters, or similar B2B content.
- Experience working with engineering, software, technical sales, or other technical subject-matter experts to develop customer-facing marketing content.
- Hands-on experience with SEO, keyword research, paid search/PPC, and digital campaign management.
- Experience using Google Ads, Google Analytics, and Google Search Console to monitor and evaluate website and campaign performance.
- Experience managing and optimizing w