Marketing Automation & Data Developer

Build, configure, and maintain marketing automation workflows in HubSpot.

Integrate and maintain HubSpot and Salesforce for lead and contact synchronization, pipeline management, lifecycle tracking, and attribution.

Configure and optimize Google Analytics , including events, conversions, UTM standards, and data quality monitoring.

Develop and maintain Power BI dashboards covering key marketing KPIs, including lead generation, lead quality, campaign performance, conversion rates, and pipeline impact.

Support reporting and performance measurement across multiple media channels, including Google Ads, Meta, LinkedIn, TikTok, YouTube, and Podcasts .

Support SEO performance measurement , technical reporting, and data analysis.

Monitor data flow between marketing platforms and identify inconsistencies or data-quality issues.

Troubleshoot integration failures, tracking errors, synchronization issues, and reporting discrepancies.

Work closely with Marketing, Sales, and other relevant teams to ensure accurate data collection and reporting.

Establish and maintain standardized UTM, tracking, attribution, and campaign measurement practices .

Document automation workflows, integrations, data mappings, tracking specifications, and reporting processes.

Continuously improve marketing technology processes, automation, reporting accuracy, and data visibility.

2–5 years of relevant experience in Marketing Technology, Marketing Automation, Data, Analytics, or Marketing Reporting.

Experience working in a B2B environment .

Hands-on experience with: HubSpot

Salesforce

Google Analytics

Power BI

Strong understanding of: UTM tracking and campaign tagging

Conversion tracking

Marketing attribution

Lead lifecycle management

Marketing funnel and pipeline reporting

Data quality and validation

Basic technical knowledge of HTML, CSS, and JavaScript .

Understanding of APIs, webhooks, and system integrations .

Strong analytical and troubleshooting skills.

Ability to identify data discrepancies and determine their root causes.

Strong communication skills with the ability to explain technical concepts to non-technical stakeholders.

Strong attention to detail and data accuracy.

Preferred Qualifications Experience supporting multi-channel media buying reporting and performance measurement .

Experience with automation and integration platforms such as Zapier, Make, or similar tools .

Experience designing and maintaining Power BI data models .

Working knowledge of SQL for data validation and analysis.

Experience with marketing attribution and CRM-to-marketing platform integrations.

Familiarity with SEO analytics and technical performance reporting.

Experience working with multiple marketing and advertising platforms and consolidating their data into centralized reporting.

Key Skills Marketing Automation

Marketing Technology (MarTech)

Data Integration

HubSpot

Salesforce

Google Analytics

Power BI

Marketing Attribution

Conversion Tracking

UTM Management

CRM Integration

APIs & Webhooks

Data Analysis & Reporting

SEO Analytics

Media Performance Reporting

Troubleshooting & Problem Solving

Cross-functional Communication