Senior Marketing Manager

About the Role

A consumer goods business is seeking an experienced Senior Marketing Manager to lead brand development, consumer engagement and product launches across packaged food categories. The successful candidate will develop practical marketing plans that increase brand awareness, encourage product trial and repeat purchases, and deliver measurable commercial results. The role requires a strong understanding of the Nigerian consumer goods market, particularly packaged food products, as well as the ability to coordinate marketing activities, manage agencies and work effectively with cross-functional teams.

Key Responsibilities

Develop and implement brand strategies that support business growth and strengthen market positioning. Manage the brand portfolio and identify opportunities to improve brand awareness, consumer engagement and sales performance. Conduct consumer research and market analysis to understand customer needs, preferences and purchasing behaviour. Support product development, packaging decisions and the introduction of new products. Plan and coordinate product launches, consumer activations and promotional campaigns. Manage relationships with advertising agencies, creative partners and other marketing service providers. Coordinate digital marketing activities and other communication channels to reach target consumers. Prepare and manage marketing budgets, monitor expenditure and evaluate campaign effectiveness. Track marketing performance and provide reports with practical recommendations for improvement. Collaborate with Sales, Commercial and other teams to ensure marketing activities support business objectives. Identify opportunities to improve marketing efficiency and deliver results within available resources.

Requirements

Bachelor's degree in Marketing, Business Administration or a related discipline. Relevant postgraduate qualifications or professional certifications are an advantage. Typically 8 to 12 years of relevant FMCG marketing experience, including at least three years managing brands, product launches, agencies or teams. Experience in the Nigerian packaged food or consumer goods market is strongly preferred. Experience with seasonings, snacks, breakfast products or related packaged food categories is an advantage. Demonstrated experience planning and executing successful product launches. Good understanding of the Nigerian general trade environment and consumer purchasing behaviour. Experience managing agencies, consumer research, packaging projects, marketing budgets and field activations. Familiarity with digital marketing and integrated marketing campaigns. Strong communication, analytical, planning and coordination skills. Ability to work effectively in a growing business with limited resources while maintaining high standards. High integrity, sound judgement and a results-oriented approach.

Location and Employment Type

Location: Lagos, Nigeria, with regular travel as required. Employment Type: Full-time, Permanent.

Compensation and Benefits

A competitive compensation package within the organisation's approved structure. Performance bonuses may be available, subject to company policy and agreed performance targets. Interested and qualified candidates should submit an updated CV through the application channel provided for this vacancy. <