Marketing Section Head - Nour Optics
Nour Optics is Hiring: Marketing Section Head - Alexandria We at Nour Optics - a leading eyewear retail chain in Alexandria - are looking for a strong Marketing Section Head who will be fully responsible for the marketing team and all online & offline activities.
- Team Leadership & Management:
Full responsibility for leading, managing, and training the marketing team (Graphic Designer, Content Creator, Media Buyer, Social Media Moderator).
Set KPIs, tasks, and follow up on daily performance.
Build a creative and disciplined work environment.
- Online Marketing (Digital):
Full ownership of all digital channels: Facebook, Instagram, TikTok, Google Ads, and Website.
Develop content strategy and monthly calendars for all branches.
Manage media buying budget and achieve best ROI and lowest cost per message / visit.
Responsible for lead generation and increasing store visits through online campaigns.
- Offline Marketing (Retail & Field):
Responsible for all offline marketing for our stores: in-store promotions, outdoor advertising, banners, and POS materials.
Create and execute partnerships with eye doctors, clinics, and hospitals.
Organize opening campaigns for new branches and seasonal campaigns (Summer, Schools, Ramadan).
Follow up on printing, branding, and display materials for all branches.
Must have: 4-8 years experience in Marketing, with at least 2 years as Team Leader / Section Head / Marketing Manager.
Must have: Proven experience managing a full marketing team (not freelancers only).
Must have: Strong experience in BOTH Online & Offline Marketing for a retail brand.
Previous experience in Retail, Fashion, Eyewear, Medical, or Cosmetics is a HUGE plus.
Expert in Meta Ads, Google Ads, Content Strategy, and Offline Activations.
Strong leadership, decision-making, and reporting skills.
Alexandria resident - Work location: Mahatet El Raml (On-site) - Full Time.
Bachelor's degree in Marketing / Business.
Reports to: General Manager