Senior CRM Manager (m/f/d) - Focus Retention

ABOUT EDURINO

EDURINO sets new standards for early childhood education through hybrid learning.

We merge engaging digital worlds with haptic play elements to prepare children for the future in a safe environment, empowering them to discover their full potential.

As one of Europe’s most innovative EdTechs, we’re already generating double-digit million revenue today. Following the successful close of our €17m Series B, we are now steering toward our next decisive milestone: achieving sustainable profitability as the foundation for our further expansion.

ABOUT THE ROLE

As our Senior CRM Manager you will drive retention strategies as a vital lever for our sustainable growth. Bridging the gap between Product and Marketing, you have the autonomy to shape customer touchpoints and the creative freedom to experiment boldly with a product that provides genuine educational value and joy to children and parents alike.

• Take full ownership of the reactivation and repurchase strategy, steering the KPIs that define our long-term customer success and loyalty
• Lead the end-to-end execution of user-flows and campaign sendouts, while continuously evolving our setup into a seamless automated ecosystem
• Craft high-quality, on-brand copy and visual assets by utilizing AI environments to maintain speed within our team
• Cultivate a rigorous A/B testing culture by defining clear hypotheses and evaluating tests across content, triggers, and incentives to generate actionable insights
• Partner closely with the Product team to extend digital learning features into CRM touchpoints, ensuring our communication supports the overall customer journey
• Integrate wider marketing campaigns and product launches into personalized, customer-facing plans that resonate with our community of parents

ABOUT YOU

We are looking for a data-fluent strategist who possesses the creative spark to turn emails into a captivating narrative for families. You thrive in an environment where you own the entire lifecycle, from high-level roadmap definition to the final analytical evaluation.

• 4+ years of relevant CRM experience in a B2C environment, ideally with an app-based product
• Expertise in building complex automation triggers and lifecycle setups that go beyond welcome or abandoned cart flows
• A strong analytical foundation with the ability to set up and manage your own monitoring systems for KPIs, cohort analysis, and segmentation
• Native-level German and fluent English skills to ensure our communication is empathetic and culturally resonant
• Advanced proficiency in leveraging AI tools to build custom workflows that accelerate creative production and strategic ideation
• Experience working in small, lean teams where you are comfortable handling everything from high-level strategy to hands-on execution
• Passion for storytelling and turning user insights into creative, audience-oriented stories
• Bonus: You have a track record of successfully scaling friend-referral systems or launching emerging communication channels like WhatsApp and RCS