Communication and Marketing Manager M/F

About the company

EDL has been the independent leader in IT solutions for medical imaging services for over 30 years.

Our solutions are currently installed in more than 600 medical departments and used by more than 15,000 users in France and Europe across all types of terminals (tablet, mobile, browser, and desktop).

We develop integrated applications covering radiology department management, image distribution, digital dictation and voice recognition for reports, nuclear medicine, storage and interpretation of examinations, as well as teleradiology and the integration of various artificial intelligence engines.

Joining EDL means joining a human-sized company where trust, innovation, and team spirit are at the heart of our development.

Your tasks

Job Missions Reporting to the Chief Business Development Officer, you will be responsible for the definition and management of EDL Group's communication strategy, in line with its growth ambitions, positioning, and transformation challenges.

Group Communication Strategy & Management

• Manage the Group communication strategy and its operational implementation, in line with EDL's business ambitions and strategic directions.
• Manage the Group rebranding project, in close connection with General Management, from the definition of the brand territory to its deployment.
• Structure and deploy the annual Group communication plan, defining priorities, audiences, key messages, and channels.
• Develop a coherent communication approach at the Group scale, taking into account the specificities of the different entities and markets.
• Guarantee the consistency of EDL's positioning, identity, and public statements across all media and channels.
• Implement communication governance standards and principles for the Group and support their adoption by the various entities.
• Identify new communication opportunities and anticipate evolutions in usage and the ecosystem.
• Define and monitor awareness and performance KPIs and manage the budget as well as external partners.

Brand, Corporate Communication & Group Influence

• Develop the visibility, awareness, and influence of EDL Group among its customers, prospects, partners, and its ecosystem.
• Define and manage the Group's editorial line and corporate public statements.
• Supervise the production of institutional and corporate content: Group presentations, website, newsletters, social networks, videos, customer testimonials, interviews, etc.
• Develop relationships with media, partners, and key players in the ecosystem.
• Define and deploy, in connection with the relevant teams, the Group's event strategy.
• Manage agencies and external partners and guarantee the quality and consistency of deliverables.

Internal Communication & Transformation Support

• Define and structure the Group internal communication strategy, in collaboration with HR teams and the various entities.
• Support strategic, transformation, and external growth projects by adapting messages and tools to different audiences.
• Structure the channels, formats, and rituals that promote fluid and transparent communication within the Group.
• Support teams and managers through organizational changes and contribute to the development of EDL's culture and employer brand.
• Design and coordinate the main Group internal events and contribute to strengthening engagement and the sense of belonging.

Marketing & Sales Development Support

• Contribute to the definition and deployment of the marketing plan, in line with the Group strategy and commercial challenges.
• Support sales teams in developing offer visibility and lead generation.
• Manage market analysis, competitive intelligence, and the identification of new development opportunities.
• Develop sales enablement tools and content and support the launch of new offers and solutions.
• Measure the performance of marketing and communication actions and formulate recommendations for improvement and optimization.

Requirements

Required Profile A graduate with a Bachelor's to Master's degree (Bac+3 to Bac+5) in communication, marketing, business school, or equivalent training, you ideally have 8 to 10 years of experience in a communication and/or marketing role, with significant experience in corporate communication, digital, and/or brand strategy.

You have experience in managing or supporting rebranding projects, as well as in structuring and evolving a communication strategy. You master cross-functional project management in an international environment, and know how to coordinate internal and external stakeholders in a context of strong growth, transformation, and rapid evolution. Experience in the context of external growth operations or integration is a real asset. You wish to join a company undergoing full transformation and play a key role in building a strong, coherent, and visible Group brand, while remaining close to the teams and business challenges.

You are both strategic and operational, autonomous, structured, pragmatic, and proactive, with a strong ability to unite people and move projects forward in complex and changing environments.

You are proficient in English; German would be a plus.

What we offer

What We Offer You Joining EDL Group means joining a high-growth Group, driven by innovation and sustained development ambition, in a context of acceleration and transformation related to its growth project and its support by an investment fund. You will evolve in a demanding and stimulating environment, where initiative, autonomy, and the ability to move the needle are encouraged. The position offers a real opportunity to contribute to structuring and high-impact projects, to participate in the construction of a Group brand in full evolution, and to progressively take on new responsibilities within a developing organization. At EDL, we value curiosity, entrepreneurial spirit, collaboration, and the desire to innovate, with the will to give everyone the means to grow with the Group.

How to apply

Does your application catch our attention? You will be invited to an HR pre-qualification interview before meeting our Business Development and HR management teams.

We are committed to providing you with a response within 15 days after your interview.