Growth Associate
FOUNDER BRAND & GROWTH ASSOCIATE
Company: Edgeworth
Location: Remote
Engagement: Equity-Based Founding Team Opportunity
Work Arrangement: Full-Time
Reports To: Founder & CEO
ABOUT EDGEWORTH
Edgeworth is a capital allocation platform connecting everyday users with vetted professional traders, making it easier to access the benefits of financial markets through transparent performance data, risk management, and disciplined capital allocation.
We are building from Nigeria with a long-term vision for Africa.
THE ROLE
We are looking for a Founder Brand & Growth Associate to work directly with the Founder & CEO to help build Edgeworth’s public presence, investor pipeline, trader network, and early community.
This is not a traditional social media management role.
We are looking for someone who can think strategically, write exceptionally well, research opportunities, build relationships, and turn ideas into measurable growth.
You will have significant ownership over how Edgeworth is communicated and discovered online.
KEY RESPONSIBILITIES
- FOUNDER BRAND & CONTENT
- Turn the founder’s ideas, voice notes, and insights into strong LinkedIn and X content.
- Help develop and maintain the founder’s public voice and positioning.
- Build content around fintech, capital allocation, African markets, trading, entrepreneurship, and Edgeworth’s vision.
- Develop content that attracts investors, professional traders, potential users, and strategic partners.
- Maintain consistency in the founder’s voice without making the content feel corporate or artificial.
- INVESTOR GROWTH
- Research relevant angel investors, venture capital firms, fintech investors, founders, and strategic investors.
- Build and maintain an organized investor prospect database.
- Identify investors whose interests align with Edgeworth.
- Research individual investors before outreach.
- Assist with personalized investor outreach and follow-ups.
- Identify potential warm introductions and networking opportunities.
- Track investor conversations from initial contact through meetings and further discussions.
- Support the Founder in turning online attention into genuine investor conversations.
- TRADER ACQUISITION
- Identify professional traders and relevant trading communities.
- Research traders across X, LinkedIn, Telegram, WhatsApp, and other relevant communities.
- Develop strategies for attracting credible professional traders to Edgeworth.
- Support outreach and relationship-building with potential pilot traders.
- Maintain a pipeline of interested, qualified, and onboarded traders.
- COMMUNITY & USER GROWTH
- Help grow Edgeworth’s early community.
- Develop campaigns and content that attract potential users.
- Support the growth of Edgeworth’s waitlist and V0 Pilot.
- Identify new channels and opportunities for user acquisition.
- Build relationships with relevant communities and individuals within fintech and financial markets.
- GROWTH & ANALYTICS
- Track content and growth performance.
- Monitor engagement, profile growth, investor interest, trader interest, and user acquisition.
- Identify what is working and what is not.
- Turn data and observations into actionable growth experiments.
- Continuously improve Edgeworth’s acquisition strategy.
WHAT WE ARE LOOKING FOR
- Excellent written and verbal communication skills.
- Strong English writing ability.
- Comfortable using LinkedIn and X.
- Strong interest in fintech, financial markets, startups, or technology.
- Ability to research people, companies, markets, and opportunities.
- Strong storytelling and copywriting ability.
- Strategic and analytical thinking.
- Proactive attitude — you should be able to identify opportunities without always being told what to do.
- Strong attention to detail.
- Comfortable working directly with a founder.
- Ability to work independently in a fast-moving startup environment.
- Genuine interest in building something meaningful from Africa.
EXPERIENCE THAT WOULD BE A STRONG ADVANTAGE
- Startup or founding-team experience.
- Fintech experience.
- Trading or financial markets knowledge.
- LinkedIn/X growth experience.
- Investor research or investor relations experience.
- Community building.
- Copywriting or content strategy.
- Growth marketing.
- Research and business development.
- Experience with Notion, Google Workspace, Canva, Figma, or similar tools.
- Experience building prospect databases or CRM systems.
WHAT THIS ROLE IS NOT
We are NOT looking for someone whose main goal is to:
- Chase viral content.
- Buy followers.
- Post generic motivational quotes.
- Fill a content calendar for the sake of posting.
- Generate random AI content without strategy.
- Make Edgeworth appear larger than it actually is.
- Simply manage social media accounts without contributing to growth.
We are looking for someone who wants to BUILD.
COMPENSATION
This is currently an equity-based founding team opportunity.
Edgeworth is not offering a cash salary at this stage.
Equity compensation will be considered based on the candidate’s experience, expected contribution, level of responsibility, and commitment.
Specific equity terms will be discussed and formally agreed upon before commencement.
As Edgeworth grows and secures funding, the structure of the role and compensation will evolve into equity + monthly salary compensation.
WHY JOIN EDGEWORTH?
- Work directly with the Founder & CEO.
- Take meaningful ownership in an early-stage African fintech startup.
- Gain hands-on experience in founder branding, growth, investor relations, business development, and fintech.
- Build alongside a team working on a real financial infrastructure problem.
- Have the opportunity to grow with the company as an early team member.
- Contribute to a company being built from Nigeria with a pan-African vision.
HOW TO APPLY
Send the following:
- Your CV or LinkedIn profile.
- A short explanation of why you are interested in Edgeworth.
- Any examples of your writing, content, growth work, research, or previous projects.