Donor Engagement and Experience Manager (M/F)

World Vision France is an international solidarity NGO, committed to the most vulnerable children. Inspired by Christian values, it operates worldwide to alleviate their suffering and allow them to grow up in an environment full of hope.

A member of the international World Vision network, present in nearly 100 countries, the association intervenes in both humanitarian emergency situations and long-term development programs, notably through child sponsorship.

Position

As the right hand to the Marketing Director, you will contribute to building a lasting and meaningful relationship between World Vision France and its donors. In a strong context of consolidating fundraising, you will carry the strategic vision for donor engagement and coordinate internal expertise to improve the experience of every sponsor and donor.

Your main activities:

Engagement and Loyalty Strategy

• Define and lead the 360° donor engagement strategy, in close connection with the Marketing Director
• Develop and monitor key indicators: NPS, retention rate, average value per donor, LTV

• Identify levers for improvement at each stage of the donor journey and propose action plans

Management and Cross-functional Coordination

• Supervise and develop the skills of a team of 3 collaborators (loyalty, marketing automation)
• Ensure the interface between internal expertises, from data to field relations

• Lead coordination rituals regarding donor engagement issues

Donor Experience and Attachment to the Association

• Design a distinct and memorable donor experience, from the first interaction to long-term engagement
• Develop an event strategy to strengthen the link between donors and the mission

• Contribute to the construction of an online donor space and innovative loyalty mechanisms

Marketing Automation and Outbound

• Supervise the design of automated journeys (onboarding, re-engagement, upselling)
• Lead multichannel outbound campaigns in coherence with the global engagement strategy

• Rely on data to personalize communications and improve their relevance

Profile Sought With a Bac+4/5 degree in marketing, communication, or equivalent, you have at least 3 years of experience in relational marketing, loyalty, or CRM.

A successful first managerial experience, based on a participatory approach, is desired.

You master marketing automation and CRM tools, and are comfortable with data and management dashboards.

Creative and proactive, you think "donor" before thinking "channel" and know how to bring a fresh perspective to loyalty and events.

Professional English is required for exchanges with the international network.

You wish to contribute through your work to the protection of the most vulnerable children in the world, in a collaborative, caring, and human-sized work environment.